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Sherman Associates · 4 hours ago

Senior Sales Manager

St Pete Beach, FL

Full-time

Onsite

Mid, Senior Level

4+ years exp

Sherman Associates is a boutique hotel located along the shores of St. Pete Beach, known for its luxury and exceptional guest service. The Senior Sales Manager will drive the Sales & Marketing efforts for the hotel, build strong client relationships, and maximize banquet and catering revenues.

Real Estate

Responsibilities

Assists DOSM with determining annual revenue goals by market segment and assists with controlling costs

Ensures the sales call process is generating maximum profit for the hotel by implementing marketing strategies; analyzes trends and tracks results

Champions, prospects, fosters engagement, and raises awareness of the brand

Implements national brand sales programs by developing relationships and fostering both field marketing and revenue management relationships

Assists with sales projections and/or goals by mix of business

Keeps current with supply and demand, changing trends, economic indicators, and comp set activities

Manages, develops, coaches, and inspires the sales team to develop their skills to ensure that a high professional standard is exemplified and monthly sales goals are met

Provides hands-on support for sales team as leads are generated and new business moves through the sales cycle (from the initial inquiry to definite status)

Networks to identify prospect clients and maintains relationships with existing clients by discussing their evolving needs and assessing the quality of our company’s relationship with them

Develops and implements new sales initiatives, strategies and programs to capture key demographics

Continually develops knowledge of the business climate, geographic market, and competition for new and existing accounts

Networks and prospects new and existing accounts while developing and maintaining excellent client relationships and overall CRM skills

Responsible for selling event/meeting space with food and beverage service

Develops and delivers account strategy relating to overall hotel performance

Responsible for effectively managing revenue by utilizing market industry data and knowledge to secure appropriate business to maximize hotel profitability

Responsible for managing sales tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in specific brand software on a regular basis

Responsible for client satisfaction and CRM excellence by ensuring the clients’ needs, wants, concerns and accolades are responded to in a courteous and timely manner as mandated by respective hotel brand and as expected by ownership

Ensures effective communication of client needs from sales department to appropriate operational departments

Provides follow-up calls and correspondence to clients to encourage repeat business/customer referrals

Ensures all company, brand, and department specific training requirements are met

Attends all daily, weekly and/or monthly department/hotel meetings to ensure proper communication/planning occurs

Completes other tasks and duties as assigned based on business needs

Qualification

Hotel sales experienceClient relationship managementSales strategy developmentRevenue managementUnderstanding profitLossTeam managementCommunication skillsPresentation skills

Required

Minimum of 4+ years of experience in hotel sales; or an equivalent number of years of education and sales experience

Excellent verbal, written and presentation skills; ability to communicate effectively with community partners, vendors, external parties, and across internal divisions

Ability to learn and understand profit and loss statements, as well as the ability to assist GM and DOSM to create and adhere to an annual budget

A passion for the mission, vision, and values of Sherman Associates

Schedule may vary due to the specific needs of the hotel

Preferred

Proven track record of great guest services scores, meeting brand standards, solid business references and national brand experience strongly preferred