Akraya, Inc. · 3 hours ago
Growth Marketing Analyst: 25-06587
Menlo Park, CA
Contract
Onsite
Entry, Mid Level
$55/hr - $65/hr
2+ years expAkraya, Inc. is an award-winning IT staffing firm recognized for its excellence and thriving work environment. They are seeking a Growth Marketing Analyst to partner with marketing, product, and ad operations teams to drive data-informed growth by leveraging data to understand campaign performance and identify opportunities for improvement.
ConsultingHuman ResourcesInformation TechnologyStaffing Agency
Responsibilities
Evaluate and analyse performance of marketing campaigns across paid social, search, email, and partnership channels to uncover growth opportunities
Use SQL and analytical tools to extract, clean, and interpret data from multiple marketing and performance sources
Define and monitor key metrics that reflect campaign effectiveness and advertiser growth, such as ROI, CAC, conversion, and retention
Identify user behaviour patterns, funnel drop-offs, and long-term trends that impact acquisition and engagement
Conduct A/B and multivariate experiments to assess the impact of marketing or product changes on growth KPIs
Translate analytical findings into clear, data-backed insights and actionable recommendations to improve targeting, creative performance, and campaign ROI
Collaborate with marketing, product, and data partners to optimize strategies, remove friction points, and accelerate growth outcomes
Develop and maintain dashboards and reporting frameworks to communicate key performance metrics to cross-functional teams
Bring a deep understanding of marketing growth and optimization best practices, helping influence roadmap priorities and decision-making
Qualification
Required
Bachelor's degree in Marketing, Business Analytics, Economics, Statistics, or a related field
2-5 years of experience in marketing analytics, campaign optimization, or growth strategy
Strong understanding of Growth Marketing, digital marketing channels, attribution models, and full-funnel metrics
Proficiency in SQL and comfort working with large datasets to identify insights and opportunities
Experience with BI and visualization tools (e.g., Looker, Tableau, Power BI)
Familiarity with ad platforms and marketing tools such as Meta Ads Manager, Google Ads, or CRM/automation systems
Proven ability to conduct campaign and funnel analysis and communicate insights clearly to marketing and business stakeholders
Excellent communication and storytelling skills, with the ability to influence cross-functional teams through data
Strong collaboration skills and a proactive, growth-focused mindset
Experience working in a consumer technology, advertising, or digital marketing environment
Background in ad product measurement, marketing experimentation, or campaign analytics
Understanding of growth frameworks and user lifecycle metrics (activation, engagement, retention)
Company
Akraya, Inc.
Akraya stands as a preeminent provider of IT consulting and staffing services, chosen by leading technology-based companies across the United States.
201-500 employees
H1B Sponsorship
Akraya, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (7)
2023 (5)
2022 (12)
2021 (10)
2020 (13)
Funding
Current Stage
Growth StageLeadership Team
Amar Panchal
Founder
Recent News
Company data provided by crunchbase