Bonduelle Americas · 2 hours ago
Senior Manager, Portfolio Marketing
Bonduelle Americas is on a mission to make plant-rich eating easy and accessible for everyone. The Senior Manager, Portfolio Marketing will build holistic brand plans that drive growth across various brands while collaborating with cross-functional teams to ensure cohesive storytelling and profitable performance.
Food and BeverageFood ProcessingPlant-Based FoodsSales
Responsibilities
Lead the annual brand and portfolio planning process, aligning consumer, customer, and category insights into clear growth strategies
Drive strategic prioritization across brands to optimize investment, innovation, and communication
Partner with Category Strategy & Insights to identify whitespace opportunities and shape portfolio architecture
Collaborate with RGM and Sales to translate brand strategy into winning DSMP (Distribution, Shelving, Merchandising, Pricing) and promotional plans
Guide innovation and renovation initiatives, ensuring pipeline projects strengthen brand equity and deliver profitable growth
Develop and oversee marketing toolkits, packaging, and sell-in materials that align with retailer and consumer needs
Manage external agency partners to deliver integrated marketing campaigns that build awareness and conversion
Analyze brand health, category dynamics, and competitive performance to inform actionable recommendations
Partner with the Communications and Digital teams to amplify brand presence across owned, earned, and paid channels
Champion sustainability and purpose-driven storytelling in alignment with Bonduelle’s B Corp values
Mentor junior marketing talent and support cross-functional training on portfolio principles
Qualification
Required
Bachelor's degree in Marketing, Business, or related field (MBA preferred)
8+ years of progressive experience in brand or portfolio marketing within CPG or food industry
Proven success managing multi-brand portfolios and cross-functional go-to-market planning
Strong analytical skills with experience in syndicated data (IRI/Nielsen, Numerator, etc.)
Demonstrated ability to lead brand planning, innovation, and activation from strategy through execution
Exceptional collaboration, influencing, and presentation skills
Ability to thrive in a fast-paced, entrepreneurial environment and balance strategic and tactical priorities
Preferred
MBA preferred
Benefits
Medical, dental, and vision coverage with multiple plan options
401(k) retirement savings plan with diverse investment choices
Generous paid time off and paid holidays
Tuition reimbursement and professional development programs
Employee discounts, wellness initiatives, and company-sponsored events
Company
Bonduelle Americas
Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle.