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CMI Media Group · 5 hours ago

Director, Publisher Product Strategy

New Philadelphia, PA

Full-time

Onsite

Director/Executive

8+ years exp

CMI Media Group is a leader in the ad tech space, seeking a Director of Publisher Product Strategy to develop innovative solutions for publishers and advertisers. This role involves spearheading programmatic technologies, collaborating with various teams, and ensuring successful product development and adoption.

Health Care

Responsibilities

Strategic Vision and Roadmap: Develop, own, and evangelize the long-term product strategy and roadmap for our publisher solutions, aligning it with company objectives and market trends

Market and Competitive Analysis: Conduct market research, competitive analysis, and customer segmentation to identify emerging opportunities, threats, and unmet needs within the programmatic advertising landscape, with a particular focus on publisher and SSP requirements

Product Definition and Requirements: Translate strategic vision into detailed product requirements

Operational Management: Leverage direct experience in publisher or SSP Ad Operations to inform product decisions, ensuring publisher products address real-world challenges related to yield optimization, latency, ad quality, fill rates, header bidding integrations, and reporting

Stakeholder Collaboration: Work closely with Engineering, Sales, Marketing, Business Development, and other Product teams to ensure successful product development, launch, and adoption

Performance and Metrics: Define key performance indicators (KPIs) for publisher products, monitor product performance post-launch, and iterate based on data-driven insights

Thought Leadership: Maintain an active role in the headspace of the industry through a regular output of thought pieces and presentations

Qualification

Ad Operations experienceProgrammatic advertising knowledgeProduct management experienceAnalytical skillsSoftware development knowledgeCommunication skillsIndustry experienceInterpersonal skillsPresentation skillsProblem-solving skills

Required

8+ years of progressive experience in product management or product strategy, with at least 5 years specifically focused on ad tech platforms (SSPs, DSPs, Ad Exchanges, Ad Servers)

Direct experience (minimum 3-5 years) in an Ad Operations role at a major publisher or Supply-Side Platform (SSP) is essential. This experience should include hands-on involvement with yield management, programmatic setup, troubleshooting, and partner integrations

Deep understanding of the programmatic advertising ecosystem, including RTB, header bidding, server-to-server integrations, ad formats (display, video, native, CTV), and ad quality challenges

Strong analytical, problem-solving, and decision-making skills

Excellent communication, interpersonal, and presentation skills

Deep understanding of the software development landscape and emerging technologies

Strong analytical and problem-solving skills, with the ability to translate complex technical concepts into business value

Exceptional communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders

Experience in the adtech and/or martech industry required

Bachelor's degree or work experience equivalent