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CMI Media Group · 2 hours ago

Director, Digital Activation

Syracuse-Auburn Area

Full-time

Onsite

Director/Executive

$90K/yr - $180K/yr

8+ years exp

CMI Media Group is a leading agency specializing in digital activation and biddable media strategies. The Director, Digital Activation will oversee the agency’s biddable offerings, develop strategic plans for clients, and build strong relationships with internal and external stakeholders.

Health Care

Responsibilities

Strategic Leadership: Work closely with the VP, Digital Activation to lead strategy, innovate, and deliver our biddable capabilities for assigned clients

Performance & Optimization: Establish goals and KPIs in partnership with the Business Insights team for campaigns across all biddable channels

Best Practices & Innovation: Collaborate with Digital Activation leadership to ensure best practices and SOPs are created, implemented, updated, and executed. Identify opportunities for alternative staffing arrangements to streamline work processes

Thought Leadership: Play a significant role in thought leadership across both endemic and non-endemic opportunities, representing the organization in public forums and contributing to industry recognition

Partnership & Collaboration: Establish strong, strategic relationships with key partners in the biddable media space (Google, Microsoft, TikTok, The Trade Desk, PulsePoint, IQVIA, Meta, Twitter/X, etc.). Identify and lead omnichannel opportunities to connect biddable media channel data, insights, and strategies across teams

Client Success: Partner with Digital Activation leadership, internal stakeholders, and client leadership to ensure client satisfaction in all biddable media areas, establishing relationships with senior members at assigned clients

Advocacy & Adoption: Advocate for proprietary tools and data, increasing adoption amongst teams. Introduce additional CMI Media Group and WPP solutions to clients as needed

Team Development: Mentor assigned biddable channel leads, developing their strategic and business skills. Provide leadership and hold teams accountable for executional excellence

Continuous Learning: Continuously educate yourself on new technology, data sources, partners, and innovations, advocating for their use and adoption within the agency

Qualification

Biddable media managementDigital media strategyAudience targeting expertiseAnalytical skillsClient relationship managementProject managementTeam managementHealthcare backgroundLeadership skillsCommunication skillsContinuous learningProblem-solving abilities

Required

8+ years of experience managing biddable media campaigns in management platforms like SA360, Sprinklr, TTD, or other inventory and optimization platforms

Deep expertise in audience suppliers, especially in the areas of Video, Programmatic, Paid Social, SEM, and more

Excellent digital media background and project management skills

Outstanding analytical and problem-solving abilities

Excellent written, verbal, and presentation skills

Proven experience leading and building departmental processes, partnerships, and tools

5+ years of team management experience

5+ years of managing partner relationships

Strong quantitative analysis skills

Ability to create, grow, and expand relationships with clients, vendors, and internal stakeholders

Demonstrable passion for learning new technologies

Strong business and leadership skills to make independent decisions affecting the daily operations and management of campaigns

A passion for working in a fast-growing healthcare media agency