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Dorel Juvenile · 3 hours ago

Social Content Creator

Foxborough (Foxboro), MA

Full-time

Onsite

Entry, Mid Level

$60K/yr - $80K/yr

1+ years exp

Dorel Juvenile is a company focused on bringing its brands to life through engaging social media content. The Social Content Creator will be responsible for creating, shooting, and editing short-form content for platforms like TikTok and Instagram, while collaborating with various teams to ensure alignment with brand priorities and campaign storytelling.

Consumer GoodsSales

No H1B

Hiring Manager

Laura McIntyre, PHR, SHRM-CP

Responsibilities

Concept, script, shoot + edit short-form content optimized for Reels/TikTok

Quickly identify, react to, and activate trending formats, sounds, and cultural moments

Submit content briefs (concepts, scripts, shot lists) for approval prior to filming

Serve as on-camera talent regularly – comfortable speaking directly to camera and acting as a recognizable face

Repurpose creator UGC + influencer content to maximize usage across owned channels

Write short social-first copy for VO scripts, text overlays, and on-screen hooks

Partner closely with the Social Media Manager, Specialist and Brand Team on planning, creative direction, and campaign storytelling

Collaborate cross-functionally with key internal partners to align content with brand priorities, product messaging, and broader campaign objectives

Attend brand shoots + quarterly social-first micro shoots to capture evergreen and launch content

Deliver consistent asset volume tied to monthly priorities, launches, and seasonality

Maintain organized asset libraries + file systems for clean handoffs to publishing

Travel as needed for brand shoots, campaigns, and on-location content capture

Qualification

Social media content creationVideo editingTikTok trends knowledgeAdobe Suite proficiencyShort-form storytellingOn-camera presenceCuriosity for parent cultureOrganizational skills

Required

Bachelor's degree in business, marketing, communications preferred with relevant digital marketing work experience

1-3 years of hands-on experience producing social-first video content (brand, agency or creator side)

Strong knowledge of TikTok + Instagram trends, pacing, hooks, text overlays, and retention tactics

Proficient in CapCut, Adobe Suite and/or other editing tools

Excellent short-form storytelling instincts (how to land a hook fast + keep attention)

Highly visual + detail-oriented creative sensibility

Experience pitching concepts + writing short scripts/shot outlines for short-form video

Comfortable filming yourself, speaking directly to camera, and being an on-screen personality for brand content

Able to execute quickly in fast-moving environments and pivot based on social trends/performance

Highly organized, able to manage multiple concepts + versions in a clean workflow + handoff structure

Comfortable using AI tools to streamline ideation, scripting, editing prep, and content workflow (where it makes sense creatively)

Curiosity for parent culture + an eye for social content opportunities in real everyday moments

MUST be able to share a portfolio with recent short-form content examples (TikTok/Reels) that demonstrate editing ability, on-screen presence, and creative POV