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CMI Media Group · 7 hours ago

Manager, Digital Marketing Analytics

Philadelphia, NY

Full-time

Onsite

Mid, Senior Level

$70K/yr - $140K/yr

3+ years exp

CMI Media Group, a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead their team in delivering data-driven solutions that optimize campaign performance and elevate client success. The role involves overseeing measurement plans, guiding analysts, and partnering with clients to drive campaign optimization.

Health Care

Responsibilities

Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns

Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning

Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations

Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department

Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis

Qualification

Web AnalyticsData-Driven InsightsLeadershipHealthcare ExperienceProject ManagementCommunication SkillsInterpersonal SkillsOrganizational Skills

Required

3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights

1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment

Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs

Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines