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CMI Media Group · 3 hours ago

Analyst, Programmatic

Philadelphia, NY

Full-time

Onsite

Entry, Mid Level

$40K/yr - $75K/yr

2+ years exp

CMI Media Group is a leading media planning and buying agency specializing in the healthcare industry. In this role, you will implement and optimize programmatic advertising campaigns for healthcare clients, utilizing analytical tools to extract insights and collaborating with teams to develop effective strategies.

Health Care

Responsibilities

Campaign Management: Execute and optimize programmatic advertising campaigns across various platforms. Monitor campaign performance, identify trends, and make data-driven recommendations for improvements

Data Analysis: Utilize analytical tools and platforms to extract insights from campaign data. Generate reports and communicate key findings to internal teams and clients

Strategy Development: Collaborate with cross-functional teams to develop and implement effective programmatic strategies aligned with client objectives. Stay informed about industry trends and advancements to contribute innovative ideas

Client Collaboration: Act as a key point of contact for clients regarding programmatic campaigns. Provide insights and recommendations to enhance campaign performance and achieve client goals

Ad Tech Knowledge: Stay up-to-date with the latest programmatic advertising technologies and industry developments. Evaluate and recommend new technologies to enhance campaign effectiveness

Qualification

Programmatic advertisingData analysisProgrammatic platformsTrade Desk experienceHealthcare industry experienceCommunication skillsCollaboration skills