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CMI Media Group · 5 hours ago

Senior Analyst, Digital Marketing Analytics

United States

Full-time

Remote

Mid, Senior Level

$50K/yr - $90K/yr

3+ years exp

CMI Media Group is seeking a seasoned expert to lead the charge in analyzing and optimizing their online campaigns across diverse accounts. As the Senior Analyst, you will be responsible for strategic measurement plans and pivotal recommendations that shape the future of campaigns and business outcomes.

Health Care

Responsibilities

Lead with Independence: Take charge of campaign analysis, optimization, and ad-hoc requests, steering our marketing strategies to unparalleled success

Shape Strategic Plans: Create measurement blueprints aligned with our objectives, guiding business trends, and performance to elevate our outcomes

Deep Dive into Insights: Unravel the intricacies of markets and targets, delivering monthly performance analyses and actionable recommendations

Collaborate for Success: Partner with our data analytics team, ensuring seamless data collection and alignment with our KPIs and objectives

Be the Protocols Maestro: Maintain and enforce departmental SOPs, ensuring operational excellence in all your endeavors

Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts

Master the specifics of markets and targets, guiding others through these intricacies

Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams

Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers

Architect measurement plans are rooted in our strategic imperatives and media strategies

Provide indispensable data and research support to clients and planning teams

Cultivate a profound understanding of each client's data sources, becoming the go-to expert

Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social

Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with our business goals

Qualification

Online marketing experienceWeb analyticsBusiness intelligence softwareStatistical modeling techniquesGoogle AnalyticsProject managementMicrosoft OfficePharma experienceAdobe AnalyticsSegmentationLifetime value analysisROI analysis