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CMI Media Group · 2 hours ago

Senior Analyst, Programmatic

Cherry Hill, PA

Full-time

Onsite

Mid, Senior Level

$50K/yr - $90K/yr

4+ years exp

CMI Media Group is a leading healthcare-focused media planning and buying agency, seeking a talented and experienced Senior Analyst, Programmatic to join their dynamic team. In this role, you will shape and optimize programmatic advertising strategies for healthcare clients, leveraging data-driven decision-making and collaboration with cross-functional teams.

Health Care

Responsibilities

Collaborate with cross-functional teams to develop and implement programmatic advertising strategies aligned with client goals and objectives

Oversee end-to-end programmatic campaign execution, including setup, optimization, and performance analysis across various DSPs and platforms

Utilize data analysis tools and techniques to derive actionable insights, optimize campaign performance, and provide strategic recommendations to clients

Develop and implement audience targeting strategies to maximize campaign effectiveness and reach specific healthcare audiences

Stay up-to-date on the latest programmatic advertising trends, technologies, and best practices to ensure CMI Media Group remains at the forefront of industry innovation

Work closely with internal teams, including media planning, analytics, and creative, to ensure seamless integration of programmatic strategies with overall media plans

Act as a key point of contact for programmatic-related inquiries, providing regular updates, insights, and performance reports to clients