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CMI Media Group · 4 hours ago

Director, Engagement Strategy

New Philadelphia, PA

Full-time

Onsite

Director/Executive

$90K/yr - $180K/yr

8+ years exp

CMI Media Group is a leading healthcare marketing agency seeking a dynamic and results-oriented Director, Engagement Strategy to lead their team in developing and executing innovative media campaigns. The role involves overseeing the Engagement Planning team, cultivating client partnerships, and championing innovation to maximize campaign impact.

Health Care

Responsibilities

Lead the development of innovative cross-channel media strategies, leveraging your deep understanding of the healthcare landscape and your mastery of how different channels work together to create a seamless and engaging brand experience

Oversee the Engagement Planning team, providing strategic direction, mentorship, and inspiration to ensure the development and execution of tactical plans that align with overarching brand goals and business objectives

Build and nurture strong relationships with key client contacts, establishing yourself as a trusted strategic advisor who understands their needs and consistently exceeds expectations

Stay ahead of the curve in the ever-evolving media landscape, identifying and implementing innovative approaches, best practices, and cutting-edge technologies to maximize campaign impact and drive client success

Foster a culture of collaboration, excellence, and continuous learning, providing your team with the tools, resources, and support they need to thrive and reach their full potential

Qualification

Cross-channel media strategiesHealthcare industry expertiseLeadershipMentorshipClient relationship managementMedia planning experienceInnovationThought leadershipCommunication skillsTeam collaboration

Required

8+ years of hands-on media planning experience across all channels, with a proven track record of developing and executing successful cross-channel media strategies in the healthcare or a similarly regulated industry

Demonstrated ability to lead, inspire, and mentor high-performing teams, fostering a culture of collaboration, growth, and excellence

Exceptional communication and interpersonal skills, with a knack for building strong relationships, understanding client needs, and providing strategic guidance

Deep understanding of the pharmaceutical and patient markets, with a comprehensive knowledge of online and offline media channels, including traditional, SEM, Programmatic, Paid Social, SEO, and emerging platforms

A genuine interest in healthcare and a desire to make a positive impact on patient lives