Apply on Employer Site

CMI Media Group · 4 hours ago

Senior Analyst, Paid Social

United States

Full-time

Remote

Mid, Senior Level

$50K/yr - $90K/yr

4+ years exp

CMI Media Group is an innovative company seeking a Senior Analyst of Paid Social to lead transformative strategies in digital brand engagement. In this role, you'll craft and execute paid social media strategies, collaborate across teams, and provide insights to enhance client engagement.

Health Care

Responsibilities

Craft and execute cutting-edge paid social media strategies for client brands

Serve as a crucial resource for campaign insights, performance analysis, and rapid problem-solving

Utilize your strong paid social experience across diverse networks like Facebook, Twitter, and Instagram, leveraging in-platform optimization and testing opportunities

Demonstrate a deep understanding of client brands and diseases, harnessing social media to benefit Healthcare Professionals (HCPs) and Direct-to-Consumer (DTC) audiences

Collaborate across teams to integrate social efforts seamlessly into overarching media plans

Lead status meetings, serve as a team lead, and oversee campaign reviews while delegating tasks across junior staff

Manage the paid social calendar, orchestrating promotional strategies across all social channels

Educate clients and partner agencies on social media best practices, contributing to thought leadership efforts

Stay updated on FDA regulations and processes relevant to social media in the pharmaceutical space

Recommend adjusted messaging, placements, or strategies based on in-depth social analysis to enhance client engagement

Utilize social analytics tools, including native reporting resources like Facebook Ads Manager, to drive performance improvements

Ensure error-free ad launches, providing guidance and supervision to your team

Explore and innovate, discovering new ways for clients to engage their audience via social media

Contribute to the mentorship of junior team members, guiding them through challenges and fostering professional growth

Qualification

Paid social media strategySocial analytics toolsLeadership capabilitiesRegulatory awarenessClient engagementMultitaskingAnalytical mindsetOrganizational skillsMentorship