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CMI Media Group · 2 hours ago

Associate Director, Communications Planning

New Philadelphia, PA

Full-time

Hybrid

Senior Level, Lead/Staff

$70K/yr - $140K/yr

7+ years exp

CMI Media Group is seeking an Associate Director, Communications Planning to support the transformation from traditional communications planning to modern, outcome-driven strategy. This role involves contributing to omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for leading pharmaceutical and healthcare brands.

Health Care

Responsibilities

Support Strategic Transformation: Contribute to the evolution of our strategic offerings, helping to ensure marketing acts as a powerful growth engine for our clients and the agency

Collaborate & Communicate: Align strategy with cross-functional teams (creative, media, analytics, technology) and communicate complex strategic recommendations in simple, compelling narratives for internal and external audiences

Contribute to New Business & Thought Leadership: Assist in elevating our strategic value proposition in new business pitches and support the creation of original research, whitepapers, and presentations that set industry standards

Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement

Ensure Executional Excellence: Support consistency and quality across all strategy-led initiatives, monitor adherence to strategic frameworks, and contribute to a continuous learning culture that optimizes strategy effectiveness in real-time

Forge Strategic Partnerships: Maintain high-impact relationships with key platform partners (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients

Qualification

Marketing strategyOmnichannel expertiseData literacyDigital strategyCustomer journeyAgilityBehavioral scienceMulti-disciplinary knowledgeCollaborationCommunication

Required

7-8+ years of experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries

A proven track record of contributing to and supporting the development of commercially-driven, outcome-focused strategies that deliver measurable business results

Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology

Ability to interpret complex data sets and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling

Strong teamwork skills, with the ability to effectively communicate and simplify complex ideas into compelling narratives

Deep understanding of customer journeys and behavioral science

A mindset of continuous learning, testing, and refining strategies based on performance signals

Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy)

Benefits

Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.

Growth & Development: Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.

Inclusive Culture: Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.

Community Engagement: Extend your passion for service through our philanthropic initiatives and volunteer efforts.

Flexible Work: We value work-life balance and offer flexible working arrangements.