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CMI Media Group · 2 hours ago

Vice President, Digital Marketing Analytics

Syracuse-Auburn Area

Full-time

Onsite

Director/Executive

$115K/yr - $230K/yr

10+ years exp

CMI Media Group is a leading healthcare marketing agency seeking a dynamic and experienced Vice President of Digital Marketing Analytics to lead their team in delivering top-notch analytical solutions. This role involves overseeing measurement and analysis plans, enhancing campaign performance, and fostering client relationships to drive impactful healthcare outcomes.

Health Care

Responsibilities

Lead the strategic direction of measurement and analysis plans, ensuring alignment with client business objectives

Oversee the analysis of campaign performance, identifying trends, opportunities, and providing actionable optimization recommendations

Serve as a trusted advisor and point of escalation for internal and external stakeholders, addressing analytical inquiries and providing data-driven insights

Collaborate with the Manager/Director to develop compelling reports and presentations that effectively communicate key findings and insights

Cultivate and strengthen client relationships, particularly within their analytics departments, fostering trust and demonstrating the value of our services

Spearhead the development and achievement of departmental objectives, setting ambitious goals and inspiring your team to achieve them

Remain at the forefront of the industry, exploring and evaluating new measurement methodologies and analytical technologies

Play an active role in new business development, leveraging your expertise to identify opportunities and develop innovative analytical solutions

Represent CMI Media Group at key industry events, showcasing our thought leadership and building relationships with industry peers

Qualification

Digital Marketing AnalyticsClient Relationship ManagementTeam ManagementStatistical ModelingPharmaceutical Industry KnowledgeProject CoordinationCommunication SkillsInterpersonal Skills

Required

10+ years of experience in analytics and research, with a strong focus on online direct marketing or online media performance analysis

7+ years of experience building and managing high-performing teams, fostering a collaborative and results-oriented environment

Proven leadership skills and a track record of building strong client relationships, demonstrating exceptional communication and interpersonal skills

Experience managing and coordinating multiple projects across internal teams, prioritizing effectively and delivering high-quality work under tight deadlines

Preferred

Experience or education in the pharmaceutical industry is a plus, demonstrating an understanding of the unique challenges and opportunities within this sector

Knowledge of statistical modeling techniques, segmentation, research, lifetime value, and ROI is a plus, showcasing your deep understanding of analytical methodologies