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CMI Media Group · 3 hours ago

Senior Analyst, SEM

New Philadelphia, PA

Full-time

Onsite

Mid, Senior Level

$50K/yr - $90K/yr

4+ years exp

CMI Media Group is a global, full-service media agency devoted exclusively to strategic healthcare marketing. In this role, you will optimize digital marketing efforts and drive business growth through strategic SEM campaigns, managing paid search campaigns and analyzing performance data to enhance online visibility and ROI.

Health Care

Responsibilities

Campaign Management: Develop, implement, and optimize paid search campaigns across various platforms (Google Ads, Bing Ads, etc.). Conduct keyword research and competitor analysis to identify opportunities for campaign improvement

Data Analysis: Analyze performance data using various analytics tools to identify trends, insights, and areas for improvement. Provide regular reports on key performance metrics and make data-driven recommendations

Strategy Development: Collaborate with cross-functional teams to develop comprehensive SEM strategies aligned with overall business objectives. Stay abreast of industry trends, search engine algorithms, and best practices to ensure optimal campaign performance

Budget Management: Manage SEM budgets effectively, ensuring maximum return on investment and adherence to financial targets

Testing and Optimization: Conduct A/B testing and implement optimization strategies to improve ad performance and user experience. Continuously explore new opportunities and techniques to enhance campaign effectiveness

Qualification

SEM campaign managementGoogle AdsBing AdsData analysis toolsBid management toolsSEM best practicesGoogle certificationMicrosoft certificationPharmaceutical experienceCommunicationCollaboration skills

Required

Proven experience (4+ years) in managing and optimizing SEM campaigns

In-depth knowledge of Google Ads, Bing Ads, and other SEM platforms

Strong analytical skills with proficiency in data analysis tools like Adobe Omniture and Google Analytics as well as bid management tools like Search Ads 360

Excellent understanding of SEM best practices, search engine algorithms, and industry trends

Strong communication and collaboration skills

Passion for working in a fast-growing healthcare media agency