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Unilever · 4 hours ago

CX Lead Generation Specialist

United States

Full-time

Remote

Entry, Mid Level

$59K/yr - $86K/yr

2+ years exp

Unilever Food Solutions is a leading foodservice division of Unilever, focusing on growth through innovative culinary solutions. The CX Lead Generation Specialist will drive sustainable business growth by generating new operator wins and engaging with customers to enhance their culinary experiences.

ConsumerFast-Moving Consumer GoodsFood and BeverageManufacturingPersonal Care and Hygiene

Culture & Values

Responsibilities

Help shorten the sales cycle by creating new contacts with targeted restaurants and non-commercial accounts with the intent to bring new culinary inspiration to their menus

Develop a collaborative calendar process with the Territory Development Managers in the market to bring new customer meetings into their schedules and prepare them for successful culinary ideations

Follow through with marketing action plans ABM (Account Based Marketing) where customer leads need to be contacted after responding to UFS marketing campaigns

Create Penetration playbook, build basket affinities for Citadel

Conduct Analysis using sales data and Trade Partner Playbooks to create priority customer urgent actions for customers at risk of lapsing and customers on the verge of becoming loyal customers

Utilize Salesforce, Firefly to better target non-commercial operator leads in Education and Entertainment channels. Connect with and secure new meetings with key stakeholders

Support the unique Operator Group in your market by helping design action and engagement plans with TDMs. (example: NYC / Deli)

Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators and reduce average sales cycle by 25%

Provide virtual culinary consultation to targeted operators as you contact them to further interest in business partnerships

Conduct F2F and Virtual Sampling, Ideation, Cooking Demo using culinary knowledge to secure new opportunities or increase volume usage by new menu applications or into existing dishes. Use relevant selling stories to help deliver the revenue savings and or efficiency improvements from UFS solutions

Build & Nurture relationships with key Trade Partners and local Distributor Sales Rep’s

Implement Contact Matrix for Key Trade customers with a Squad approach (where possible) for more effective customer management

Engage on automated warm leads & targeted leads driven via CRM (Salesforce)

Drive conversion of leads in territory

Grow penetration strike rate target achievement based on SKU prioritization

Data Enrichment – continuously enrich all operator data to ensure personalized content

Implement Omni channel (On and Offline) contact strategy for your territory