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CMI Media Group · 3 hours ago

Supervisor, SEM

New Philadelphia, PA

Full-time

Onsite

Mid, Senior Level

$70K/yr - $140K/yr

4+ years exp

CMI Media Group is seeking a Supervisor, SEM to lead the day-to-day management of assigned SEM accounts. The role involves overseeing campaign performance, fostering client relationships, and mentoring junior team members while driving innovation in search marketing strategies.

Health Care

Responsibilities

Oversee the development of SEM, YouTube, and Contextual and analysis for assigned clients

Work closely with team to ensure campaigns are meeting or exceeding performance goals

Lead client strategy and reporting calls

Build, maintain and grow client, vendor and partner agency relationships

Manage workflow of junior team members to ensure client deliverables meet deadlines

Develop a deep understanding of the pharmaceutical market and how SEM plays a role in achieving brand goals

Work with department leads to build out, improve and evolve SEM processes, capabilities and deliverables

Analyze data in order to make optimization recommendations to be implemented by junior team members

Work closely with partner agencies when necessary to align on strategy and optimizations

Mentor and teach junior team members a best practice approach to SEM and Contextual

Ability to perform keyword research, write ad copy and optimize campaigns when needed

Partner with analytics and media teams to develop KPIs and measurement plans

Stay abreast of new tools, trends and best practices in search marketplace through research and/or industry events and conferences

Actively contribute to Thought Leadership pieces addressing updates that could impact CMI and our clients

Knowledge of organic search ranking factors with the ability to make recommendations on HTML optimizations a plus

Ability to identify opportunity for SEM, SEO and Social Media integration and/or collaboration

Lead development and onboarding for new hires and direct reports

Qualification

Paid Search managementWeb AnalyticsTeam managementGoogle Ads certificationExcel V-LookupsExcel Pivot TablesProject managementHealthcare/Pharmaceutical knowledgeSEO experienceContextual advertising experienceLeadership skills