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CMI Media Group · 4 hours ago

Director, Communications Planning (Audience Strategy)

New Philadelphia, PA

Full-time

Hybrid

Director/Executive

$90K/yr - $180K/yr

12+ years exp

CMI Media Group is seeking a Director, Communications Planning to lead the transformation of health marketing strategies. This role focuses on architecting omnichannel strategies that integrate data, creativity, media, and technology to drive measurable business growth for pharmaceutical and healthcare brands.

Health Care

Responsibilities

Lead Strategic Transformation: Drive the evolution of our strategic offerings, ensuring marketing acts as a powerful growth engine for our clients and the agency

Influence & Advise: Serve as a trusted advisor to senior leadership and clients, shaping critical marketing decisions and aligning strategies across diverse cross-functional teams (creative, media, analytics, technology)

Drive New Business & Thought Leadership: Elevate our strategic value proposition in new business pitches, craft compelling narratives, and lead industry thought leadership initiatives (speaking, publishing, developing original research) that set new standards in health marketing

Uncover & Apply Insights: Collaborate with Decision Sciences and Audience Intelligence to identify high-value customer segments, map customer decision journeys, and define unifying brand ideas that guide omnichannel engagement

Ensure Executional Excellence: Implement governance models and strategic planning standards, fostering a continuous learning culture that optimizes strategy effectiveness in real-time

Forge Strategic Partnerships: Maintain high-impact relationships with key platform leaders (Google, Meta, Amazon, TikTok, healthcare data providers), translating innovations into strategic advantages for our clients

Qualification

Marketing strategyOmnichannel expertiseData literacyLeadership skillsDigital strategyAnalytics experienceStorytelling skillsAgility mindsetMulti-disciplinary knowledge

Required

12+ years of progressive experience in marketing strategy, media planning, digital strategy, or a related field, ideally within the pharmaceutical, healthcare, or highly regulated industries

A proven track record of developing and executing commercially-driven, outcome-focused strategies that deliver measurable business results (revenue growth, customer acquisition, brand loyalty)

Hands-on experience across paid, owned, and earned media, eCommerce, programmatic, and emerging technologies, with a deep understanding of marketing technology

Ability to interpret complex data sets (first-party, third-party, media performance, financial reports) and transform them into actionable marketing strategies, including familiarity with AI-driven insights and attribution modeling

Strong leadership skills with demonstrated experience influencing C-suite executives and aligning diverse cross-functional teams

Exceptional communication and storytelling skills, with a knack for simplifying complex ideas into compelling, inspiring narratives

A mindset of continuous learning, testing, and refining strategies based on performance signals

Experience working across at least two or more marketing disciplines (e.g., omnichannel media, brand strategy, performance marketing, analytics, content strategy)

Benefits

Impactful Work: Contribute to meaningful health outcomes by shaping strategies for leading pharmaceutical brands.

Growth & Development: Be part of an agency recognized for talent retention and employee development, with a strong mentorship program and leadership training.

Inclusive Culture: Join a company built on inclusion and diversity, with vibrant Employee Community Groups (ECGs) like AZAP, BRAAVE, HERstory, Mi Gente Unidos, PLUS+, Shalom, Thrive, and GEMS, fostering a sense of belonging for all.

Community Engagement: Extend your passion for service through our philanthropic initiatives and volunteer efforts.

Flexible Work: We value work-life balance and offer flexible working arrangements.