Abbott · 1 month ago
US Product and Sales Enablement Manager
Lake Forest, IL
Full-time
Onsite
Mid, Senior Level
$99K/yr - $199K/yr
5+ years expAbbott is a global healthcare leader that helps people live more fully at all stages of life. The US Product and Sales Enablement Manager is responsible for driving the success of designated products and enhancing in-field marketing and sales effectiveness through the development and execution of marketing strategies and product commercialization efforts.
BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical
Responsibilities
Lead the development and execution of comprehensive acquisition and lifecycle marketing plans, including market analysis, customer segmentation, product positioning, competitive assessments, and strategic messaging
Maintain deep expertise in assigned products/franchises, including market trends, customer needs, competitive landscape, and product performance
Drive new product commercialization efforts, including concept validation, customer requirements, financial modeling, and launch planning
Manage post-launch marketing activities, including campaign execution, performance tracking, customer engagement strategies, and optimization of messaging and positioning
Monitor product performance and market image, adjusting strategies to meet sales and margin targets throughout the product lifecycle
Collaborate with cross-functional teams to ensure alignment on product strategy, messaging, and go-to-market execution
Partner with regulatory and clinical teams to ensure marketing content is accurate, compliant, and strategically aligned with publication initiatives
Lead forecasting efforts to support annual planning, funding requests, and global product line strategy
Identify and assess new market opportunities to support business development and revenue growth
Support in-field sales teams with targeted training programs, sales tools, and competency development to drive product adoption and performance
Collaborate with Sales leadership to ensure alignment between marketing strategy and field execution
Develop and deliver impactful sales and marketing materials and training content to enhance product knowledge and selling effectiveness
Contribute to broader sales enablement initiatives and performance improvement programs across the US organization
Qualification
Required
Bachelor's Degree in Science, Engineering, Business, or Marketing; or equivalent experience
5+ years of experience in commercial or commercial support roles in multi-stakeholder environments
Minimum 3 years in marketing or sales, with demonstrated success in product positioning, launch execution, or new business acquisition
Strong financial acumen, analytical skills, and communication capabilities
Ability to understand and translate technical/scientific information into compelling marketing strategies
Experience working cross-functionally with Sales, Regulatory, Clinical, and R&D teams
Ability to travel across the US up to 30% of the time
Preferred
MBA strongly preferred
7+ years in capital sales or supporting functions
3+ years in sales management or advanced marketing roles
Benefits
Free medical coverage in our Health Investment Plan (HIP) PPO medical plan
An excellent retirement savings plan with a high employer contribution
Tuition reimbursement
The Freedom 2 Save student debt program
FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree
Company
Abbott
Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$6.79M2011-03-15Post Ipo Debt· $0.1M
2009-03-16Post Ipo Debt· $6.69M
1980-12-12IPO
Leadership Team
Robert Ford
President & Chief Executive Officer
Mike Peterson
Senior Vice President
Recent News
2026-01-07
Company data provided by crunchbase