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Relatable (Previously What Do You Meme?) · 4 hours ago

Senior FP&A Analyst

New York, NY

Full-time

Hybrid

Mid, Senior Level

$117K/yr - $135K/yr

3+ years exp

Relatable, previously known as What Do You Meme?, is seeking a Senior FP&A Analyst to support financial planning, forecasting, and performance reporting. This role will involve collaborating with various departments to analyze margins, track expenses, and provide insights for strategic decision-making, all while reporting directly to the CFO.

Casual GamesConsole GamesDigital EntertainmentOutdoors

Responsibilities

Support the CFO in managing the annual budgeting process, including bottom-up departmental budgets (Sales, Marketing, Operations, G&A)

Maintain rolling forecasts (monthly/quarterly) and multi-year plans (3–5 years) that reflect current business trends

Build scenario and sensitivity models to evaluate impacts of price changes, volume shifts, promotions, tariffs, and supply chain costs

Collaborate with the Controller to reconcile forecasts to actuals and ensure consistency across ERP and FP&A models

Prepare detailed monthly BvA reports and variance explanations by department

Work with department heads to understand drivers of variance and ensure accurate accruals and expense tracking

Consolidate findings into clear, actionable summaries for CFO and senior leadership review

Conduct detailed customer, product, and category-level margin analysis across all stages of product development—from concept through commercialization

Evaluate profitability drivers including price, mix, freight, tariffs, and material costs to support launch and pricing decisions

Partner with Operations and Brand teams to ensure category-level profitability aligns with company growth and margin objectives

Provide lifecycle economics and profitability insights to inform strategic planning and investment prioritization

Maintain and report on core KPIs such as net sales, contribution margin, SG&A ratio, trade spend, inventory turns, and working capital efficiency

Prepare monthly management reporting packages (P&L, cash flow, KPI trends) with variance commentary and executive insights

Support board and lender reporting, ensuring consistency and accuracy in presentations and analyses

Support the CFO in M&A financial modeling, including base, downside, and synergy scenarios

Assist in due diligence by normalizing financials, identifying EBITDA adjustments, and assessing working capital requirements

Participate in post-close integration, ensuring alignment of budgets, reporting, and KPIs

Support strategic benchmarking and market landscape analyses to inform long-term planning and acquisition strategy

Build presentation materials and executive summaries synthesizing financial insights, valuation scenarios, and strategic opportunities

Partner with the Controller to ensure monthly close accuracy, timely accruals, and consistency between management and GAAP reporting

Assist with reconciliations and financial tie-outs as needed to support reporting accuracy and compliance

Help improve FP&A tools, models, and reporting templates to enhance efficiency and accuracy

Support dashboard and BI development to streamline reporting and visualization

Maintain a culture of data integrity and accountability across Finance

Qualification

Financial PlanningForecastingAdvanced ExcelFinancial ModelingERP ToolsBI ToolsAnalytical SkillsPresentation SkillsAttention to DetailOrganizational Skills

Required

Bachelor's degree in Finance, Accounting, or Economics (MBA a plus)

3–5 years of progressive FP&A or corporate finance experience; CPG or consumer products experience strongly preferred

Advanced Excel and modeling proficiency (scenario, BvA, sensitivity, and M&A models)

Strong analytical and presentation-building skills; ability to translate data into meaningful insights

Experience with ERP and BI tools (e.g., NetSuite, Power BI, Tableau)

Exceptional attention to detail, organizational skills, and ability to meet tight deadlines

Benefits

Healthcare: Fully covered standard plan for you and your dependents; premium plan partially covered.

Vision & Dental: Included.

FSA & HSA Options: Pick what suits you (can’t do both).

401K with 3% Match: Eligible after 90 days.

Financial Planning & Charity Match

PTO , Paid Holidays, Sick Days, Volunteer time, Summer Fridays

Classpass Membership

Continuous Learning & Dedicated Learning Hours

Remote & Hybrid Work Options

Commuter Benefits

Women In Toys Membership

Parental Leave: After 1 year.

Company

Relatable (Previously What Do You Meme?)

Co-founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele in New York City, Relatable is a modern entertainment and consumer product company, primarily in the Toy & Game space, inspired by pop culture and social media.

Founded in 2016

New York, New York, USA

51-200 employees