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QC Capital · 2 hours ago

Marketing Director

Charlotte, NC

Full-time

Onsite

Mid, Senior Level

7+ years exp

QC Capital is a private equity firm focused on institutional-grade investments across various asset classes. The Director of Marketing will lead the marketing initiatives, enhancing brand visibility and investor engagement while supporting revenue growth through strategic marketing efforts.

Commercial Real EstateFinanceReal Estate Investment

Hiring Manager

Christopher Salerno

Responsibilities

Execute the firm’s marketing roadmap with a focus on brand growth, market differentiation, and strategic visibility

Analyze market dynamics, investor sentiment, and competitive trends to inform positioning, messaging, and prioritization of initiatives

Align marketing programs with organizational imperatives in partnership with Capital Raising, Acquisitions, Investor Relations, and senior leadership teams

Operationalize a cohesive brand platform that articulates the firm’s value proposition across digital and traditional channels

Oversee digital presence, content production, campaign execution, and thought-leadership communications that elevate brand credibility

Ensure quality control and consistency across all marketing deliverables and external communications

Deploy targeted, multi-channel campaigns to support investor acquisition, retention, and pipeline development

Enhance lead funnels and digital engagement workflows using data-driven methodologies

Build and maintain reporting dashboards, metrics frameworks, and performance analyses to evaluate ROI and influence budget allocation

Support the development of tailored communication journeys that enhance investor lifecycle outcomes and reinforce loyalty

Leverage segmentation, personalization, and strategic content deployment to deliver differentiated experiences

Lead and expand the marketing function, establishing operating rhythms, accountability standards, and professional development structures

Drive alignment across internal stakeholders to ensure cohesive messaging and coordinated go-to-market execution

Qualification

Digital MarketingBrand ManagementDemand GenerationStrategic Marketing PlanningContent StrategyAnalytical SkillsStakeholder ManagementCross-Business CollaborationLeadership

Required

Bachelor's degree in Marketing, Business, Communications, or related field

Minimum of 7 years of progressive leadership experience in service-based marketing, preferably within financial, investment, or real-estate-focused organizations

Documented success executing marketing strategies that drive measurable business outcomes

Proven background in digital marketing, content strategy, brand management, and demand generation

Strong analytical, financial, and decision-support capabilities

Exceptional communication, organizational influence, and stakeholder management skills