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The HEINEKEN Company · 3 hours ago

Director Commercial Planning

White Plains, NY

Full-time

Onsite

Director/Executive

10+ years exp

The HEINEKEN Company is seeking a highly strategic and collaborative Director of Commercial Planning to lead the development and execution of integrated commercial plans across their U.S. business. This role is critical in ensuring cross-functional alignment and driving business performance through robust forecasting and customer planning.

Food & Beverages

Comp. & Benefits

No H1B

Responsibilities

Lead the annual Integrated Commercial Planning cycle, ensuring alignment between brand, sales, trade marketing, and finance

Translate brand plans and category strategies into customer-level plans that form part of the Joint Business Planning Cycle with key National and Regional Accounts

Set up the key process to link planning and execution between the brand, media, trade and regional marketing and the distributor sell in cycle via DBP (Distributor Business Planning)

Ensure innovation pipeline is integrated into the Distributor and Customer sell-in cycles

Partner with Sales leaders to develop customer-specific plans that align with national strategies and financial targets

Working with trade marketing and marketing operations, support key customer negotiations with analytical insights, scenario planning, and promotional planning tools

Lead regular planning reviews to identify risks and opportunities across channels and customers

Coordinate closely with Demand Planning and Supply Chain teams to ensure accurate demand forecasts and supply readiness

Monitor in-market performance and adjust plans as needed based on demand signals, consumption trends, and customer feedback

Lead development of KPIs and dashboards to track commercial performance against plan (e.g., volume, revenue, trade spend, profit)

Provide actionable insights to senior leadership to support course corrections and strategic decisions

Drive continuous improvement in commercial planning processes, tools, and systems

Qualification

Commercial planningFinancial acumenForecastingCross-functional collaborationAnalytical skillsPlanning tools proficiencyInfluence skillsCommunication skills