Director, Business Development, Marketing & Enrollment jobs in United States
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NeighborHealth · 2 hours ago

Director, Business Development, Marketing & Enrollment

NeighborHealth is one of the largest community health centers in the country, serving the greater Boston area with a commitment to health and well-being. The Director of Business Development, Marketing & Enrollment is responsible for driving growth through coordinated business development, marketing, and enrollment efforts, ensuring alignment with organizational goals and maximizing participant satisfaction.

Child CareElder CareHealth CareMedicalPrimary and Urgent Care

Responsibilities

Collaborate with executive leaders to develop and is charged with executing a comprehensive annual and quarterly Business Development and Marketing Plan aligned with NH PACE growth objectives and the broader NH strategy
Integrate business development, marketing, and enrollment strategies into a single coordinated roadmap effort that reflects market trends, pipeline analytics, and regulatory requirements and implications
Lead cross-departmental collaboration with clinical, operational, and health plan leadership to ensure alignment on PACE participant growth goals and ongoing engagement strategies
Serve as the primary liaison for all internal and external referral partnerships and outreach initiatives
Use data-driven insights to identify emerging opportunities, evaluate performance, and guide territory and referral strategy adjustments
Provide oversight of all demand-generation initiatives and ensure coordination with NH marketing for consistent branding and message delivery
Oversee the design and implementation of annual marketing campaigns and outreach efforts tailored to the PACE eligible population

Qualification

Healthcare marketingBusiness developmentEnrollment managementData-driven decision-makingCRM utilizationMarket strategy executionPACECommunication skillsRelationship-buildingPresentation skillsTeam leadership

Required

Bachelor's degree required
Minimum of 7–10 years of progressive leadership experience in healthcare marketing, business development, or enrollment management, ideally within a PACE, managed care, or senior services setting
Ability to use data to evaluate outcomes required
Proven ability to lead high-performing teams across multiple functional areas
Strong understanding of PACE regulatory requirements, compliance standards, and participant eligibility processes
Demonstrated expertise in data-driven decision-making and market strategy execution
Excellent communication, relationship-building, and presentation skills

Preferred

Master's degree in Business Administration, Healthcare Management, Marketing, or related field
Salesforce preferred

Company

NeighborHealth

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NeighborHealth offers comprehensive care for elderly, focusing on medical, social, and home care services.

Funding

Current Stage
Late Stage
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