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Johnson Brothers · 2 hours ago

General Sales Manager - Texas

Dallas, TX

Full-time

Onsite

Director/Executive

12+ years exp

Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer since 1953, and they are seeking an experienced executive to lead their Texas market. The Texas General Sales Manager will drive business performance, spearhead strategic sales leadership, and cultivate supplier partnerships to ensure long-term growth and profitability.

Food and BeverageWine And Spirits

Responsibilities

Own the end-to-end P&L, with full accountability for top-line revenue growth, bottom-line profitability, and operational leverage across the branch or regional market

Translate enterprise strategy into actionable regional growth plans with measurable KPIs across all commercial teams (sales, marketing, trade, analytics)

Drive breakthrough growth in both volume and value, leveraging pricing strategy, mix management, and whitespace market development

Lead a high-performing, multi-tiered sales organization across all channels (on-premise, off-premise, national accounts, independents)

Define and execute dynamic sales strategies to expand market share, penetrate underdeveloped segments, and deliver sustainable year-over-year growth

Implement data-driven sales planning, forecasting, and territory management aligned with route-to-market optimization

Serve as the executive point of contact for key supplier partners—national, strategic, and emerging—building long-term, mutually profitable relationships

Negotiate and operationalize Annual Operating Plans (AOPs) and Joint Business Plans (JBPs) to drive portfolio activation, innovation launches, and brand acceleration

Establish and govern supplier KPIs, sales targets, promotional investment returns, and distribution goals to deliver win-win outcomes

Partner with regional operations and finance leaders to ensure seamless execution across delivery, logistics, demand planning, inventory, and trade spending

Lead monthly Sales & Operations Planning (S&OP) reviews to align forecasts, inventory levels, and service performance with revenue goals

Monitor branch-level operating expenses, AR, and working capital targets, collaborating on corrective actions as needed

Build and develop a diverse, high-performing leadership bench. Cultivate an inclusive culture rooted in accountability, innovation, and professional growth

Inspire through vision and clarity of purpose—coaching and mentoring leaders at all levels to drive business impact and team engagement

Foster a continuous improvement mindset by encouraging experimentation, agile learning, and change leadership

Qualification

P&L ManagementSales Strategy DevelopmentSupplier Relationship ManagementMarket ExpansionFinancial AcumenData-Driven Sales PlanningTeam EngagementContinuous ImprovementLeadershipCommunication

Required

Bachelor's degree in Business, Marketing, or a related field (MBA strongly preferred)

12+ years of progressive commercial leadership experience, with demonstrated success leading multi-channel sales teams, owning a full P&L, and delivering complex revenue strategies

Proven track record of driving growth in both franchise and non-franchise markets, across control and open states