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BELAY · 6 hours ago

Marketing Strategist - Financial Solutions

United States

Full-time

Remote

Mid Level

$68K/yr - $70K/yr

3+ years exp

BELAY is a growing and vibrant, Atlanta, GA-based company that offers virtual staffing solutions in the areas of Virtual Assistants, Marketing Assistants, and Financial Specialists. The Marketing Strategist - Financial Solutions drives the omni-channel strategy for Fully Accountable’s Financial Solutions service offerings, managing campaigns that attract, engage, and convert prospects from first touch through signed agreements.

AccountingContent CreatorsOutsourcingProfessional ServicesVirtual AssistantWeb Development

Culture & Values

Responsibilities

Develop deep subject matter expertise in Fully Accountable’s service offerings from a marketing perspective by leveraging sales calls, discovery conversations, client interviews, and internal resources to clearly articulate client value, outcomes, and use cases

Partner with Marketing leadership and Fully Accountable leadership to define and execute annual and quarterly lead acquisition strategies aligned to business objectives

Collaborate cross-functionally with BELAY marketing channel owners, sales, creative, business development, and leadership to develop high-impact, integrated campaigns that drive awareness, engagement, and conversion

Own and maintain a content calendar in partnership with the Fully Accountable Leader, aligning deliverables to campaign milestones, buyer journeys, target personas, and key business events

Lead the organic social media strategy and execution for the Fully Accountable brand, ensuring consistency with brand positioning and campaign priorities

Provide creative direction and selective execution across marketing assets, including case studies, landing pages, blogs, ads, videos, webinars, event presentations, email, SMS, and long-form content

Use analytics, dashboards, and reporting to track performance, identify trends, and continuously refine content and campaign strategies

Stay current on content and brand marketing best practices, industry trends, and benchmarks, with a focus on financial services, CPG, and tax preparation marketing

Monitor growth- and sales-related KPIs, delivering regular performance insights and recommendations to marketing leadership

Serve as the primary marketing point of contact for external vendors, including Google, creative, and web partners, representing the Fully Accountable service line

Manage content strategy integration to ensure long-term brand alignment and consistency across channels and initiatives

Qualification

Content strategy developmentOmni-channel marketingLead generationMarketing tools proficiencyCross-functional collaborationOrganizationCommunicationCreativity

Required

Bachelor's degree or equivalent work experience

Three or more years of experience in content creation for a brand

Proven track record of developing and executing content strategies that drive lead generation and pipeline goals while effectively supporting multiple buyer personas

Deep understanding of omni-channel content distribution, especially across paid search, paid social, SEO, and video

Experience collaborating with cross-functional stakeholders, including sales, product, and executive leadership