BEGA North America · 4 hours ago
Digital Marketing & Web Specialist
BC1 - Carpinteria, CA 93013
Full-time
Hybrid
Entry, Mid Level
$69K/yr - $100K/yr
2+ years expBEGA North America is redefining B2B digital marketing with a focus on customer-centricity and innovation. The Digital Marketing & Web Specialist will manage digital campaigns, oversee website content, and collaborate with cross-functional teams to enhance the company's digital presence and drive growth.
ConstructionInterior DesignLightingManufacturing
Responsibilities
Maintain, update, and optimize website content, ensuring accuracy, functionality, and alignment with brand standards. Coordinate with product, marketing, and IT teams to manage new product launches, content updates, and technical enhancements
Support email, paid media, and content marketing campaigns in collaboration with sales and marketing teams by building assets, coordinating schedules, deploying campaigns, and tracking results, ensuring a cohesive and effective marketing approach
Create, publish, and optimize digital content, including landing pages, blog posts, and other web content to improve customer experience and SEO performance
Manage the company’s presence on social media platforms: develop and publish content, monitor engagement, and report on performance
Use tools such as Google Analytics and similar platforms to monitor web and campaign performance. Provide regular reports with insights and recommendations for improvement
Maintain online sales channels and support digital commerce initiatives to enhance customer experience and drive growth
Partner with marketing, sales, product, and IT teams to ensure digital efforts align with overall business objectives
Qualification
Required
Successful completion of a bachelor's degree in sales, marketing, business, or related field preferred
2–4 years of experience in digital marketing, website management, or related field, experience in the lighting industry is a plus
Proficiency with CMS platforms (WordPress or similar), Google Analytics, SEO best practices, and marketing automation tools
Familiarity with email marketing platforms and CRM systems, knowledge of Salesforce Account Engagement is a plus
Experience with basic HTML/CSS, Adobe suite, photo and video editing tools, and content publishing is a plus
Strong organizational skills, attention to detail, and ability to manage multiple projects simultaneously
A collaborative mindset with strong communication skills
Company
BEGA North America
BEGA is a lighting firm specializing in high-end industrial exterior lighting & handcrafted glass with an unwavering dedication to quality.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase