'Alohilani Resort Waikiki Beach · 13 hours ago
Regional Director of Marketing & Ecommerce
Honolulu, HI
Full-time
Hybrid
Director/Executive
$130K/yr - $150K/yr
7+ years expHighgate Hotels is a premier real estate investment and hospitality management company, and they are seeking a Regional Director of Marketing & Ecommerce to oversee marketing strategies and e-commerce initiatives for their properties in Hawaii. This leadership role involves collaborating with various teams to drive revenue and enhance brand awareness across multiple assets.
HospitalityLeisureTravel
Responsibilities
This position works with sales, revenue management, and operational teams, and Highgate Corporate, to drive strategic and innovative tactics for generating revenue and maintaining brand standards
Develops strategic KPIs and sets performance goals/targets in partnership with the leadership teams on property
Builds strategic marketing plans and establishes annual Marketing & eCommerce budgets along with SVP of Sales & Marketing, GMs, DOSs, and DORMs
Deploys strategies (print, digital, and/or social media) through the review of competitive data, demand analysis and market mix management
Collaborates with the DOSs to provide marketing support to all sales-impacted market segments, including but not limited to BT, GDS, B2B groups, and Luxury Consortia
Manage relationships with third-party vendors, agencies, and partners to support marketing initiatives and maximize ROI
Liaisons with Food and Beverage team to support menu design and B2B marketing efforts for local and group catering
Ensures hotels have adequate online presence and visibility to drive online channel performance. This includes overseeing the performance of hotel digital direct channels, retail management and social media, and facilitating connections between hotels and enterprise or area activities
Assists hotels in improving work efficiency, developing & controlling content quality from the perspective of hotel needs to drive more traffic to Highgate digital direct channels and further enhance the conversion rates
Seeks out, audits proposal and recommends use of technologies and platform for test-and-learn applications to drive competitive advantage, revenue, and plan ROI
This role will be responsible for driving increased market share and revenue through focused hotel-level activity
The role will provide hotels with comprehensive guidelines and best practices across various subjects and topics, with a focus on activities that generate revenue
Lead and develop content creation process for hotels, to enhance the overall experience of Highgate Hawaii's branded digital outlets
General tactical support of SEO initiatives such as keyword research and recommendations, developing meta titles and descriptions, and optimizing for local search
Analyze website performance metrics, booking data, and customer feedback to optimize the online booking experience and drive direct bookings
Supports all new opening hotels and assets
Provides insight to performance by channel, geography and hotel level
Develops, leads, and plans strategies to optimize brand presence and ensures Highgate hotels are best represented on third party sites such as OTA’s
Qualification
Required
Bachelor's degree in marketing, Business Administration, or a related field; MBA preferred
Minimum of 7 – 10 years of experience as a marketing leader in an above-property position
Experience dealing with and communicating with ownership groups and asset management
Exceptional communication, presentation, and interpersonal skills, with the ability to influence stakeholders at all levels of the organization
Experience working collaboratively with revenue management
Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each
Proficient in Google Analytics 4. With the ability to interpret data, generate insights, and make data-driven decisions
Ability to direct, lead, train, motivate & drive a team of DOSM's
Must be proficient in SEMRush, Google Analytics, Google Search Console, Google tag Manager, Canva, MS Office including Word, Excel, and Power Point
Must be able to multitask and prioritize to meet deadlines
Extensive experience in project management experience
Marketing & eCommerce expertise
Extensive experience in strategically developing and executing marketing strategy plans
Extensive digital marketing experience
Experience working in the Hospitality and/or travel industry
Flexibility to travel within the region and work evenings and weekends as needed
Company
'Alohilani Resort Waikiki Beach
ʻAlohilani Resort Waikiki Beach sits where the city meets the sand with a sophisticated, awe-inspiring design that pays homage to Hawaii's rich cultural heritage.
201-500 employees
Funding
Current Stage
Growth StageRecent News
Pacific Business News
2023-11-01
Company data provided by crunchbase