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Traditional Medicinals · 1 hour ago

Senior Manager, Retail Media

Rohnert Park, CA

Full-time

Hybrid

Senior Level, Lead/Staff

$138K/yr - $181K/yr

8+ years exp

Traditional Medicinals is seeking a Senior Manager, Retail Media to lead centralized retail media strategy, investment, and performance across Amazon and other priority retail media partners. This role is responsible for full-funnel strategy, budget stewardship, agency orchestration, and cross-functional alignment, ensuring retail media drives both short-term performance and long-term brand growth.

Alternative MedicineManufacturingSustainability

Hiring Manager

Mickele Carpenter

Responsibilities

Own centralized retail media strategy across Amazon and priority retailers, aligned to brand, sales, and enterprise objectives

Lead full-funnel planning, investment allocation, optimization frameworks, and performance reporting

Own retail media budget stewardship and ensure investments deliver against growth, efficiency, and learning goals

Serve as the primary retail media lead for Amazon, partnering closely with Sales, Brand, and agency partners

Drive best-in-class execution across Sponsored Ads, DSP, and emerging retail media solutions

Translate platform innovation and AI-driven discovery into actionable strategies for TM

Partner closely with Sales, Brand, Omni/eComm, Finance, and Analytics to align priorities, KPIs, and outcomes

Lead Retail Media agency relationships, setting clear expectations, learning agendas, and accountability

Ensure strong integration between retail media, paid media, and sales outcomes

Own budget, planning, spending, and internal financial required cadence

Set clear priorities, goals, and development plans to strengthen performance marketing capabilities

Elevate retail media fluency across the organization through insights, storytelling, and recommendations

Qualification

Retail media strategyAmazon Ads expertiseBudget managementAnalytical skillsAgency managementCross-functional collaborationPeople leadershipMicrosoft OfficeCommunication skillsStrategic thinking

Required

Bachelor's degree in business, marketing, or a related field

8+ years of experience in retail media, eCommerce marketing, or digital marketing for consumer brands

Deep experience with Amazon Ads and retail media ecosystems

Experience owning and managing media budgets with clear performance accountability

Strong analytical skills with the ability to translate data into clear insights and actions

Strong and proven ability to collaborate cross-functionally and influence without authority especially between Sales and Marketing and influence skills

Proven ability to own budgets, strategy, and agency partnerships

Experience managing agencies and external partners

People leadership experience or strong readiness to step into a people manager role

Strong communication and presentation skills, comfortable engaging with senior leaders

Strategic thinker who can also roll up their sleeves and execute

Highly organized, proactive, and able to manage multiple priorities in a fast-moving environment

Curious, growth-oriented, and motivated by purpose-driven work

Advanced Microsoft Office skills required, especially Excel & PowerPoint