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Empathy · 2 hours ago

Senior Manager, Marketing Operations & Analytics

New York, NY

Full-time

Hybrid

Senior Level

$150K/yr - $170K/yr

7+ years exp

Empathy is transforming the way families navigate life’s most difficult times by combining technology with compassionate human care. The Senior Manager, Marketing Operations & Analytics will drive operational excellence and data-driven decision-making across the marketing organization, managing the marketing technology stack and optimizing campaign performance.

AppsHealth CareInformation TechnologySoftware

Growth Opportunities

Responsibilities

Manage and optimize the marketing technology stack (marketing automation, analytics, and data tools) to support all marketing teams, ensuring connected insights, efficient workflows and measurable impact

Develop and maintain marketing dashboards, reports, and KPIs to measure campaign performance, lead flow, pipeline and revenue contribution

Collaborate with marketing leadership to identify insights from data and recommend actions to improve campaign effectiveness and marketing ROI

Own the design and implementation of the core marketing process (lead management, campaign tracking, attribution models, and analytics) and empower the team to self-serve workflows and insights through training, documentation and scalable systems

Partner with cross-functional teams (demand gen, growth marketing, product marketing, brand, client marketing) to ensure data-driven execution and measurement of marketing initiatives

Support data hygiene, segmentation, and audience management to enable targeted marketing campaigns

Provide advanced analytics and modeling to inform marketing strategy, budget allocation, and resource planning

Ensure compliance with data privacy regulations and best practices across marketing systems and processes

Qualification

Marketing operationsMarketing technology stackSalesforceTableauStakeholder managementProcess-orientedCommunication skillsDetail-focused

Required

7+ years of experience in marketing operations, analytics, or related roles

Proven success continuously evolving and optimizing marketing systems (e.g., Salesforce, HubSpot, 6Sense), integrating them with analytics or BI tools and staying ahead of emerging technologies

Strong analytical and technical skills, with expertise in marketing attribution, campaign measurement, and performance optimization

Deep understanding of the marketing funnel, data management, and audience segmentation

Proficiency in analytics and visualization platforms such as Tableau, Looker, or Power BI

Excellent communication and stakeholder management skills, with the ability to translate data into actionable insights

Highly organized, process-oriented, and detail-focused, with a mindset for continuous improvement