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Levrx Technology Inc. · 4 hours ago

Marketing Specialist

Troy, NY

Full-time

Onsite

Entry, Mid Level

2+ years exp

Levrx Technology Inc. is a customer-driven healthcare software applications company focused on optimizing pharmacy outcomes. They are seeking a talented and detail-oriented Marketing Specialist to create engaging content and assist in executing marketing initiatives.

ComputerHealth CareSoftware

Growth Opportunities

Responsibilities

Create high-quality graphics, videos, copy and other materials for website, marketing campaigns, blog posts, social media and client communications

Execute social media strategy from planning and content creation to posting, engagement, and performance analysis. Assess results, identify what can be improved, and implement data driven adjustments to enhance outcomes

Create and adapt content to align with various client brand guidelines while ensuring consistency and creativity

Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success

Collaborate with internal teams to develop and maintain engaging content strategies, including copywriting, visual concepts, and design layouts, that support ongoing initiatives

Design and execute email marketing campaigns targeted at both the sales and engagement teams to boost utilization and pipeline growth

Analyze campaign performance reports to identify trends and insights, providing data-driven recommendations and implementing adjustments to optimize future marketing efforts

Conduct audience research, develop and document personas, and analyze competitors to inform content strategies and enhance market positioning

Ensure all content reflects Levrx’s voice and message while catering to different target audiences

Additional Marketing duties as assigned

Qualification

Adobe Creative SuiteGraphic DesignContent CreationSEO KnowledgeHubSpotMailChimpWordPressWriting SkillsCommunication SkillsTime ManagementOrganizational SkillsCritical ThinkingProblem Solving

Required

2+ years of relevant experience or education in Marketing, Graphic Design, Communications, or a related field (e.g., bachelor's degree, certification programs, or equivalent practical experience)

Proficiency in Adobe Creative Suite, Canva, HubSpot, MailChimp, and PowerPoint

Strong writing and editing skills, with attention to detail and tone

Experience with Wordpress or similar platform. SEO knowledge is a plus

Excellent communication, time management, and organizational skills

Ability to work both independently and in a collaborative team environment

Comfortable in a fast-paced, entrepreneurial environment and able to meet tight timelines without compromising quality

Eagerness to learn new industries, technologies, and software as needed to stay competitive

Demonstrated critical thinking and problem solving skills

Self motivated with a drive to improve and curiosity to dig into results