Flock Safety · 1 day ago
VP of Growth
United States
Full-time
Remote
Director/Executive
$350K/yr - $350K/yr
15+ years expFlock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. The VP of Growth will own Flock’s full-funnel growth engine, maximizing pipeline and revenue efficiency through automation and optimization while building a best-in-class analytics team.
ManufacturingPublic SafetySecuritySensor
Responsibilities
Own growth strategy, roadmap, and targets across acquisition, activation, expansion, and retention; deliver CAC/payback improvements and pipeline influence by segment/vertical
Marketing operations and technology stack for the entire marketing organization
Lead lifecycle marketing end-to-end: identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops
Expand our Analytics team and capabilities, enabling experimentation and iteration at speed and scale
Build and scale performance media across SEM, paid social, and programmatic; establish channel playbooks, audience frameworks, creative/offer matrices, and incrementality testing
Treat web and blog as a product: own information architecture, page performance, SEO, and conversion; stand up a durable CRO program (A/B/MVT, personalization, QA gates)
Launch the ATL media function from zero (OOH/audio/sponsorships) using experimentation-first buying and MMM-informed allocation
Stand up a disciplined experimentation engine: geo/holdout tests, causal frameworks, pre-registered hypotheses, and a shared learning library that codifies wins into playbooks
Partner with the Chief of Staff to define the growth data model, MMM/MTA strategy, and a quarterly reallocation approach that moves dollars to highest-ROI channels
Operationalize distribution for impact dashboards and related proof assets (SEO, amplification, email, social), and measure backlinks, engagement, and pipeline influence
Design governance: taxonomy/UTM standards, landing page templates, privacy/consent compliance, and channel QA so measurement is trustworthy and repeatable
Manage vendor/agency surge capacity with tight SOWs, rate cards, and performance SLAs; in-house where quality/velocity merits it
Publish a weekly growth readout (WBR inputs) and a quarterly business review tying spend to revenue outcomes, insights, and next-quarter reallocations
Land a best-in-class growth strategy for Community Safety in the first 3-6 months
Qualification
Required
15+ years building growth engines at high-growth tech or platform companies; owned pipeline, CAC/payback, and owned/paid channel conversion at scale
Deep expertise in lifecycle automation (MAP/CRM/CDP), SEM/paid social/programmatic, SEO/CRO, and web performance; comfortable scoping growth engineering work
Advanced experimentation and measurement chops: holdouts/geo tests, MTA, MMM, incrementality, and causal inference fundamentals
Deep understanding of contemporary marketing technology, and be a futurist in determining best-in-class for tomorrow
Systems operator who moves quickly from hypothesis → test → decision → playbook; strong financial rigor and P&L literacy
Cross-functional leader who can translate brand narratives and PMM positioning into performant funnels and offers without sacrificing craft or compliance
Team builder and coach; hires bar-raising ICs/managers and creates a culture of speed, learning, and accountability
Benefits
Flexible PTO + 11 company holidays
Fully-paid health benefits for employees (Medical, Dental, Vision, HSA match)
Family Leave: 12 weeks 100% paid parental leave, with additional recovery time for birthing parents
$50,000 lifetime fertility & family benefits via Maven
Mental health support through Spring Health
Caregiver support via Cariloop
1:1 equity tax advisor sessions
Active ERGs: Women of Flock, Flock Proud, LEOs, Melanin Motion
WFH stipend ($150/month) + productivity stipend ($300/year)
One-time home office stipend ($750)
Company
Flock Safety
Flock Safety provides end-to-end surveillance solutions to support law enforcement and communities.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$655.58MKey Investors
Andreessen HorowitzTiger Global ManagementMeritech Capital Partners
2025-03-13Series F· $275M
2022-02-15Series E· $150M
2021-07-13Series D· $150M
Leadership Team
Garrett Langley
Founder & CEO
Mandy Schuler
Vice President Supply Chain
Recent News
Press Telegram
2026-01-18
2026-01-16
2026-01-16
Company data provided by crunchbase