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Flock Safety · 3 hours ago

VP of Growth

United States

Full-time

Remote

Director/Executive

$290K/yr - $350K/yr

15+ years exp

Flock Safety is the leading safety technology platform, helping communities thrive by taking a proactive approach to crime prevention and security. The VP of Growth will be responsible for owning the full-funnel growth engine, maximizing pipeline and revenue efficiency through various marketing strategies and experimentation.

ManufacturingPublic SafetySecuritySensor

Comp. & Benefits

Responsibilities

Own growth strategy, roadmap, and targets across acquisition, activation, expansion, and retention; deliver CAC/payback improvements and pipeline influence by segment/vertical

Lead lifecycle marketing end-to-end: identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops

Build and scale performance media across SEM, paid social, and programmatic; establish channel playbooks, audience frameworks, creative/offer matrices, and incrementality testing

Treat web and blog as a product: own information architecture, page performance, SEO, and conversion; stand up a durable CRO program (A/B/MVT, personalization, QA gates)

Launch the ATL media function from zero (OOH/audio/sponsorships) using experimentation-first buying and MMM-informed allocation

Stand up a disciplined experimentation engine: geo/holdout tests, causal frameworks, pre-registered hypotheses, and a shared learning library that codifies wins into playbooks

Partner with the Chief of Staff to define the growth data model, MMM/MTA strategy, and a quarterly reallocation approach that moves dollars to highest-ROI channels

Operationalize distribution for impact dashboards and related proof assets (SEO, amplification, email, social), and measure backlinks, engagement, and pipeline influence

Design governance: taxonomy/UTM standards, landing page templates, privacy/consent compliance, and channel QA so measurement is trustworthy and repeatable

Manage vendor/agency surge capacity with tight SOWs, rate cards, and performance SLAs; in-house where quality/velocity merits it

Publish a weekly growth readout (WBR inputs) and a quarterly business review tying spend to revenue outcomes, insights, and next-quarter reallocations

Land a best-in-class growth strategy for Community Safety in the first 3-6 months

Qualification

Growth strategyLifecycle automationPerformance marketingExperimentationSEOCROData analysisTeam buildingFinancial rigorCross-functional leadership

Required

15+ years building growth engines at high-growth tech or platform companies; owned pipeline, CAC/payback, and conversion at scale

Deep expertise in lifecycle automation (MAP/CRM/CDP), SEM/paid social/programmatic, SEO/CRO, and web performance; comfortable scoping growth engineering work

Advanced experimentation and measurement chops: holdouts/geo tests, MTA, MMM, incrementality, and causal inference fundamentals

Systems operator who moves quickly from hypothesis → test → decision → playbook; strong financial rigor and P&L literacy

Cross-functional leader who can translate brand narratives and PMM positioning into performant funnels and offers without sacrificing craft or compliance

Team builder and coach; hires bar-raising ICs/managers and creates a culture of speed, learning, and accountability