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Sinclair Inc. · 9 hours ago

Brand Engagement Manager

1400 Balltown Road, Schenectady, NY, 12309, US

Full-time

Onsite

Mid, Senior Level

$24.11/hr - $28.36/hr

Sinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a dynamic Brand Engagement Manager to lead a creative team focused on enhancing the station's brand presence and driving efficient content creation across multiple platforms.

Broadcast Media

Responsibilities

Team Oversight: Oversee and manage a team of Content Creators (Senior Content, Content Creator IIs, and Content Creator Is) focusing on digital, news marketing, and creative content

Agile Workflow: Help manage the daily operation and spearhead the development of an Agile-based work environment, ensuring continuous workflow, increased output, and efficiency

Project Management: Work closely with Project Managers and Client Services Managers to review dashboards, project statuses, and future planning

Strategic Collaboration: Meet with General Managers and News Directors across the group to align creative strategy with station and news objectives

Concept Development: Collaborate with station/news management and digital leads on idea generation, creative discussions, campaign development, and overall creative concepts and techniques

Approval & Direction: Oversee creative concepts, approve scripts, and greenlight final productions for multiple platforms

Hands-On Content Creation: Function as a content creator, filling voids when and where needed by actively writing, shooting, and editing content, producing projects, and assisting with the creation of news and digital elements

Branding Campaigns: Work closely with Senior Content Creators on writing and developing compelling branding campaigns

Performance Monitoring: Be responsible for closely monitoring ratings, digital analytics, and campaign results

Actionable Insights: Use performance data to make strategic suggestions that grow user interaction and engagement across all platforms

Stakeholder Interaction: Work with ACCET News properties to proactively meet and respond to content needs and requests

Prioritization: Work closely with the Brand & Engagement Strategist, Client Services Strategists/Managers, and Special Projects teams (Supervisors/Coordinators) to schedule and prioritize tasks for all digital and content creators

External Collaboration: Help conduct site surveys, collaborate with vendors, community leaders, and attend select leadership and 360 meetings

Qualification

Content creationBrand marketingLeadership experienceAgile principlesPerformance analysisCollaboration skillsCommunication skillsPresentation skillsOrganizational skills