KellyMitchell Group ยท 4 hours ago
Senior Marketing Data Analyst
KellyMitchell Group is seeking a Senior Marketing Data Analyst to join their team. This role involves designing test frameworks for marketing campaigns, collaborating with stakeholders to define target audiences, and providing analytical insights to support marketing efforts.
Human ResourcesInformation TechnologyStaffing Agency
Responsibilities
Design and implement test/control group frameworks for paperless billing campaigns
Partner with marketing stakeholders to define target audiences and exclusion criteria
Respond to ad hoc analytical questions from business stakeholders
Build and maintain dashboards to track test performance and key metrics
Provide guidance on test design methodology and statistical rigor
Document campaign performance and communicate results to non-technical stakeholders
Support CX-related marketing campaign tracking and analysis
Contribute to billing migration analytics projects, including customer segmentation and complexity tiering
Assist with general marketing performance analysis and insights
Qualification
Required
Strong proficiency in data extraction, transformation, and analysis
Hands-on experience designing, executing, and interpreting A/B tests and test/control experiments
Ability to build clear, actionable dashboards and performance reports for stakeholders
Excellent data quality assurance and validation skills to ensure accuracy and reliability
Experience with Snowflake or similar cloud data warehousing platforms
Proficiency in Tableau for dashboard development and data visualization
Experience using Databricks or Jupyter Notebooks for exploratory analysis, documentation, and model development
Benefits
Medical, Dental, & Vision Insurance Plans
Employee-Owned Profit Sharing (ESOP)
401K offered