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Actively AI · 2 hours ago

Brand & Content Lead

San Francisco, CA

Full-time

Onsite

Mid, Senior Level

$130K/yr - $190K/yr

4+ years exp

Actively AI is a company focused on enhancing productivity for enterprise go-to-market teams through innovative AI solutions. The Brand and Content Lead will be responsible for developing and executing the brand and content strategy, ensuring effective communication of the company's narrative and engaging with target audiences through various channels.

Artificial Intelligence (AI)Generative AIMachine LearningMarketing AutomationSales AutomationSales Enablement

Responsibilities

Champion our brand story internally, helping cross-functional teams adopt consistent language and messaging, and ensuring all content and channels reflect our core narrative, tone, POV, and identity

Own and execute our brand campaign strategy. From targeted out-of-home, to viral brand activations, you will bring the creative spark and the executional rigor to bring our brand to life and create buzz

Build and run our thought leadership content engine, focusing on capturing and shaping the intent of enterprise executives and GTM leadership

Partner directly with founders to turn their domain expertise into standout articles, narratives, and thought leadership

Develop SEO/AEO-optimized structures, snippet strategies, and schema to ensure our content surfaces in modern search

Build the distribution playbook to ensure our ideas get seen: podcasts, press, speaking engagements, communities, newsletters, social

Own our marketing website as the highest-leverage distribution channel, both for content and brand representation, and continually optimize for maximum engagement and conversion in partnership with our DG Lead

Secure founder placement in high-visibility channels, such as podcasts, industry publications, conference stages, etc

Lead our social strategy across founder and corporate channels

Qualification

B2B brand marketingContent strategySEO strategyMulti-channel distributionThought leadershipQuantitative intuitionEntrepreneurial mindsetStorytellingCreative thinkingSelf-starterAdaptability