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Aegis Living · 2 hours ago

Director of Digital Marketing

US-WA-Bellevue

Full-time

Onsite

Lead/Staff, Director/Executive

$140K/yr - $170K/yr

5+ years exp

Aegis Living is a national leader in senior assisted living and memory care, known for its employee-centric culture and innovation. The Director of Digital Marketing will lead all aspects of brand and digital marketing to drive occupancy and elevate brand equity, overseeing a marketing team to execute high-performance campaigns.

CommunitiesHealth CareHospitality

Growth Opportunities

Responsibilities

Lead all facets of brand, digital, and traditional marketing to drive occupancy, elevate luxury brand equity, and advance digital transformation in lead sourcing and engagement

Oversee a marketing team and agency partners to deliver holistic, high-performance campaigns with a digital-first budget

Develop and execute multi-channel marketing strategy aligned with occupancy, sales, and revenue goals; allocate 50-70% of spend to digital channels (web, PPC, social, SEO, programmatic, email)

Steward brand standards, narrative, and positioning in all collateral, events, PR, and digital assets

Ensure seamless CRM adoption, analytics reporting, and full-funnel digital campaign optimization

Oversee website UX, digital content, SEO implementation, and social engagement to increase qualified leads

Direct traditional media (TV & Radio), direct mail, print, and community outreach initiatives as needed

Manage agency and vendor relations for creative, paid media, and advanced digital tactics

Mentor, manage, and motivate a performance-driven marketing team

Qualification

Digital marketing strategySEO implementationCRM adoptionAnalytics reportingProject managementAILeadership abilitiesCommunication skillsCollaborationProblem-solving skills

Required

3–5+ years of hands-on experience. Must be able to live in the platforms and pull the levers yourself

Experience with complex, high consideration or luxury categories (e.g. hospitality, luxury apartments/real estate, healthcare)

Demonstrated experience with and ability to leverage existing and new AI capabilities within the digital marketing space

Comfortable looking across all digital channels to find incremental lift

Bias for action: fast testing, clear learnings, pragmatic execution

Strong collaborator with the confidence to inform the strategy

Bachelor's degree in marketing or a related field

5+ years proven experience in digital marketing leadership

Strong analytical, project management, and problem-solving skills

Excellent communication and leadership abilities

Benefits

PTO (paid time off) + Sick Pay + Appreciation Days

Medical/ Dental/ Vision

401K

Competitive pay, excellent benefits (medical/dental/vision/401k/tuition assistance and more!), Please feel free to ask us for a benefits summary during your interview process.