Empathy · 2 weeks ago
Senior Manager, Growth Marketing
New York, NY
Full-time
Onsite
Senior Level
$170K/yr - $180K/yr
7+ years expEmpathy is transforming the way families navigate life’s most difficult times through technology and compassionate human care. The Senior Manager, Growth Marketing will oversee paid media and performance marketing programs to drive revenue and user acquisition across the B2B2C ecosystem.
AppsHealth CareInformation TechnologySoftware
Responsibilities
Own Empathy’s paid media strategy and execution across paid digital channels including but not limited to, LinkedIn, Meta, Google, display/retargeting, and direct media buys
Build and optimize full-funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics
Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets
Own paid media budget management, forecasting, pacing, and ROI analysis
Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix
Collaborate with Marketing Ops & Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement
Partner with the design team to ensure creative across channels is consistent with Empathy’s brand but drives measurable business results
Stay current on paid media platform changes, B2B and B2C buying behavior trends, and digital privacy considerations
Qualification
Required
7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments
Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization
Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels
Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys
Ability to translate partner and user insights into scalable acquisition strategies
Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams
Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution
Benefits
Premium healthcare
Comprehensive paid time off
Flexible parental leave
Premium access to the Empathy platform and support for employees and their families
Company-sponsored 401(k) plan and up to a 4% employer match
Competitive stock options
Annual retreats
Team lunches for our NYC office
Remote employee stipend
Company
Empathy
Empathy is a support system mobile application that guides and supports families along the journey of loss.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$162MKey Investors
Adams Street PartnersIndex VenturesEntrée Capital
2025-05-29Series C· $72M
2024-03-12Series B· $47M
2021-09-30Series A· $30M
Leadership Team
Ron Gura
Co-Founder & CEO
Yonatan Bergman
Co-Founder and CTO
Recent News
Index Ventures
2025-12-10
Company data provided by crunchbase