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Empathy · 1 hour ago

Senior Manager, Growth Marketing

New York, NY

Full-time

Hybrid

Senior Level

$170K/yr - $180K/yr

7+ years exp

Empathy is transforming the way families navigate life’s most difficult times, and they are seeking a Senior Manager, Growth Marketing to lead their paid media and performance marketing programs. This role will drive revenue and user acquisition through integrated campaigns while managing a team and collaborating across departments.

AppsHealth CareInformation TechnologySoftware

Growth Opportunities

Responsibilities

Own Empathy’s paid media strategy and execution across paid digital channels including but not limited to, LinkedIn, Meta, Google, display/retargeting, and direct media buys

Oversee the AI‑Powered Search & Content Optimization Lead Manager and Web Lead to ensure on-site optimization, organic search performance, and landing page experience support overall acquisition and enrollment objectives

Build and optimize full-funnel campaigns that drive pipeline, revenue, and user acquisition across employer, insurance, and financial clients partnering closely with Demand Gen and Enrollment Marketing to align targeting, messaging, and activation tactics

Manage and optimize our performance marketing agency, ensuring campaigns meet our goals, ROI and efficiency targets

Lead, mentor, and develop the internal growth marketing team (Web Lead, Growth Marketer, AEO/SEO Manager), providing clarity on priorities, KPIs, and execution standards

Oversee experimentation and testing across creative, messaging, offers, audience segments, landing pages, and channel mix

Collaborate with Marketing Ops & Analytics to track, measure, and report on campaign performance, deriving actionable insights to drive continual improvement

Partner with the design team to ensure creative across channels is consistent with Empathy’s brand but drives measurable business results

Stay current on trends in paid media, SEO/AEO, Web optimization, and digital privacy, translating insights into actionable strategies

Qualification

Performance marketingB2B marketingDigital growth strategiesCampaign managementAnalytical skillsTeam managementCommunication skillsCollaborationSelf-starter

Required

7+ years of experience in performance or growth marketing, ideally in B2B or B2B2C environments

Proven ability to drive measurable acquisition, revenue, and enrollment outcomes through paid media, organic channels, and web optimization

Strong experience managing campaigns across Google, Meta, LinkedIn, and other performance marketing channels

Experience managing and mentoring internal teams, including specialists and managers, and overseeing external agencies

Strong analytical skills with experience using data to optimize campaigns, channels, and user journeys

Ability to translate partner and user insights into scalable acquisition strategies

Excellent communicator and collaborator, able to work cross-functionally with Enrollment Marketing, Demand Generation, Client Success, Brand, and Design teams

Self-starter who thrives in a fast-paced, evolving environment and balances strategic thinking with hands-on execution