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Hy-Vee, Inc. · 3 hours ago

Media Strategist

Grimes, IA

Full-time

Onsite

Senior Level

5+ years exp

Hy-Vee, Inc. is a company that values its workforce and is committed to customer service. The Media Strategist is responsible for planning, executing, and optimizing paid media campaigns to drive business objectives while collaborating with various teams and managing budgets.

Organic Food

Responsibilities

Develop and implement comprehensive media strategies that align with marketing goals and brand objectives

Launch and manage paid media campaigns across platforms including Google Ads, Meta, YouTube, Display, Programmatic, and local broadcast or print (if applicable)

Monitor performance and implement optimizations to improve KPIs such as ROAS, CTR, CPC, CPA, and brand lift

Oversee trafficking, tracking, and QA of creative assets and pixels/tags

Manage media budgets by campaign, track pacing, and flag over/underspend

Ensure campaigns align with financial goals and deliver strong return on investment

Partner with brand marketing, creative, social, influencer, and e-commerce teams to align on objectives and deliverables

Coordinate with agencies and media partners as needed

Develop regular performance reports and insights to inform stakeholders

Translate data into actionable recommendations to improve future media strategies

Maintain campaign documentation, timelines, and media plans

Contribute to playbooks and best practices

Qualification

Media PlanningCampaign ManagementAnalytical SkillsGoogle AdsMeta Ads ManagerBudget ManagementProject ManagementCommunication SkillsAttention to DetailCollaborationAdaptability