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PlantPaper · 2 hours ago

Growth Engineer (Growth Lead)

NYC Metro Area

Full-time

Onsite

Mid, Senior Level

$120K/yr - $180K/yr

3+ years exp

PlantPaper is a fast-growing, subscription-driven consumer brand seeking a Growth Engineer who has a scientist’s mindset and a generalist’s range. This role involves taking ownership of growth across acquisition, monetization, and retention, and requires a hands-on approach to identify and scale growth opportunities while managing agencies and leveraging data insights.

ManufacturingPaper Manufacturing

Hiring Manager

Lee Reitelman

Responsibilities

Identifying, testing, and scaling growth opportunities across the business, from new customer acquisition to lifetime value optimization

Owning and improving existing acquisition channels (Meta, Google, affiliates, direct mail), not by replacing founder-led creative, but by increasing surface area — unlocking additional formats, partners, and testing volume that compound what’s already working

Identifying, testing, and validating new channels and tactics (e.g. TikTok, whitelisted ads, emerging formats, partnerships, underpriced surfaces)

Moving fast enough that within 60–90 days, at least one new acquisition surface has been meaningfully validated or ruled out

Treating retention, subscription conversion, and monetization as core growth levers

Building and executing an opinionated, 6-month plan to improve LTV

Designing and overseeing lifecycle experimentation across email, SMS, the subscriber portal, and pricing/discount structures

Rejecting generic CRM playbooks in favor of what actually makes PlantPaper unique

Designing rigorous A/B tests across the website, checkout, and subscriber experience

Defining hypotheses, success metrics, and learning goals

Ensuring experiments are well-designed, well-executed, and actually acted on

Personally digging into data (GA, RetentionX, internal reporting)

Reorganizing and interrogating data to surface insights others miss

Translating analysis into clear decisions and next actions

Managing agencies aggressively: setting clear expectations, giving them a short leash to improve, and moving on quickly if they don’t deliver

Stepping in oneself when needed to keep momentum

Being accountable for outcomes, not activity

Qualification

Growth marketingData analysisA/B testingSubscription business experiencePerformance marketingAgency managementLifecycle experimentationQuantitative skillsCreative problem solving