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Fanatics · 2 hours ago

VP Creative Services

New York, NY

Full-time

Hybrid

Director/Executive

$214K/yr - $286K/yr

12+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a VP of Creative Services to lead the strategic vision and execution of their creative function. This role involves managing the creative department, overseeing brand initiatives, and driving innovation to enhance the brand's presence in the competitive betting and gaming landscape.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Manage the shape and trajectory of the creative department, defining long-term goals aligned with business objectives and evolving industry trends in betting and gaming

Provide oversight of brand creative, operations, and production roles, fostering a high-performance culture that balances innovation with operational excellence

Improve cross-channel communication, ensuring seamless integration of creative assets across digital, social, broadcast, and experiential platforms for cohesive brand narratives

Conduct regular communication and presentations to executive stakeholders, translating complex creative strategies into compelling business cases that secure buy-in and resources

Champion the development and launch of high-impact campaigns, from concept ideation to performance optimization, leveraging data analytics to refine creative output

Oversee budget tracking, allocation, and forecasting, optimizing spend to maximize ROI on creative initiatives while navigating fiscal constraints

Identify and implement staffing efficiencies, workflow, and process improvements to streamline production pipelines and enhance team productivity without compromising quality

Anticipate and coordinate mix of resourcing between internal and external vendors, with an eye towards efficient scalability with creative excellence

Mentor and develop a diverse team of creative professionals, including Creative Operations, Brand / Account Management and Creative Production

Promote continuous learning, diversity of thought, and agile methodologies to stay ahead of market disruptions

Collaborate with product, technology, and partnerships teams to infuse creative marketing into core betting and gaming experiences, driving user acquisition and retention

Qualification

Creative strategyTeam buildingPerformance marketingCross-functional collaborationAdobe Creative SuiteData analyticsBudget managementDiversity promotionPresentation skillsProblem-solvingCollaborative leadership

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

12+ years of progressive experience in creative marketing leadership, with at least 7 years in a director-level or above role within sports, entertainment, gaming, or consumer tech industries

Proven track record of building and scaling high-performing creative teams, with demonstrated success in managing multimillion-dollar budgets and delivering ROI-positive campaigns

Strategic acumen in brand storytelling, cross-channel campaign execution, and performance marketing, with expertise in tools like Adobe Creative Suite, Figma, and analytics platforms (e.g., Google Analytics, Tableau)

Strong presentation and influence skills, with experience engaging C-suite executives and external partners to drive alignment and innovation

Deep understanding of regulatory landscapes in betting and gaming, paired with a passion for sports and fan engagement

Exceptional problem-solving abilities, with a data-driven mindset for optimizing workflows, staffing, and processes in fast-paced environments

Collaborative leader who thrives in ambiguous settings, fostering inclusive cultures and cross-functional partnerships

Open to regular travel to events and other Fanatics offices for various offsite and team meetings