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Mayo Employees Federal Credit Union · 1 hour ago

Digital Marketing Specialist

Rochester,MN,US

Full-time

Onsite

Entry, Mid Level

$28/hr - $30/hr

2+ years exp

Mayo Employees Federal Credit Union (MEFCU) is looking for a creative and collaborative individual to join their team as a Digital Marketing Specialist. This role focuses on contributing to the overall marketing strategy through digital marketing efforts, managing content on various digital platforms, and coordinating marketing campaigns.

BankingFinanceFinancial Services

Responsibilities

Designs, produces, and manages digital marketing in compliance with credit union policies, guidelines and regulatory requirements:

Designs and creates digital marketing for marketing campaigns, from concept to completion

Designs and provides mock-ups for leadership review, approval, and production direction

Works on the graphic production and copywriting of all web, email, social media, online/mobile banking, and other digital ads

Implements website changes as requested by creating new content or editing existing content

Assists in the management of the credit union’s marketing data analytics and targeting platform (Segmint)

Loads lists and schedules online & mobile banking ads, email campaigns, and other digital ads

Assists in the management of external digital advertising (Google Ads)

Designs and manages internal video display system for branches and drive-up lanes

Creates web, email, and digital analytics reporting and monitors metrics to assist in analyzing content/campaign success

Works with third-party vendors to ensure ongoing management of digital media:

Manages production of digital marketing by working directly with vendors sending files, specifications, estimates, proof approvals, and implementation of digital marketing

Manages back-up system of archived marketing projects and materials

Maintains a repository of images/manuals/files for graphics and advertising

Works effectively across departments in identifying needs and digital asset creation:

Assists in the ongoing review of the credit union website, online/mobile banking, and other digital ad channels to ensure accuracy, consistency and clarity of messages

Provides support in developing and designing content for the MEFCU intranet that is visually appealing and promotes use among staff

Collaborates with project managers to ensure timelines and completion schedules are met

Qualification

Graphic DesignAdobe PhotoshopAdobe InDesignDigital MarketingEmail MarketingSearch Engine MarketingSearch Engine OptimizationMicrosoft OfficeOrganizational SkillsWritten CommunicationVerbal CommunicationTime Management

Required

A Bachelor's Degree in Graphic Design, Marketing or related field AND two years of experience working in a relevant position

All employees must be bondable by MEFCU's insurance policy. Continued employment is subject to maintaining favorable bondable status per insurance standards

Knowledge of overall credit union philosophy and operations; credit union products and promotions; communications including written and digital

Skill in design production software such as Adobe Photoshop and InDesign; email creation and fulfillment; online ad delivery systems, basic knowledge of website development, search engine marketing, and search engine optimization; Microsoft applications such as Word, Excel, and PowerPoint; excellent organizational skills, ability to handle multiple tasks concurrently, strong written and verbal skills, time management to meet deadlines

Ability to problem solve, think creatively and critically, stay current on marketing trends, listen actively, be flexible to support work volumes; initiate, lead and follow through with projects; work both independently and as part of a team