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TikTok · 1 hour ago

Product Manager - Creator

New York, United States

Full-time

Hybrid

Mid Level

$149K/yr - $312K/yr

3+ years exp

TikTok is the leading destination for short-form mobile video, aiming to inspire creativity and bring joy. The role involves developing and executing product strategies for TikTok's Creator & Ecosystem, focusing on creator marketing and monetization, while collaborating with various cross-functional teams.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Develop and execute the product strategy for TikTok Creator & Ecosystem, including identifying key market opportunities, setting product roadmaps, and delivering against ambitious revenue targets

Work as the product manager for TikTok Creator Marketing and Creator Monetization related products, own product strategy and roadmap, prioritize, align and deliver clear product goals and success metrics

Develop in-depth understanding of demand (advertiser) and supply (creator), identify and execute the product improvement to drive adoption and retention from both sides

Drive execution through working directly with engineering, design, QA, data science, operations, marketing, sales and other cross-functional teams

Educate and influence both internal leadership and external stakeholders on TikTok's ads creative and creator ecosystem strategy

Qualification

Product managementAdvertising landscape knowledgeAnalytical skillsCross-functional collaborationMulti-project managementDocumentation skillsPresentation skillsCommunication skillsProficient in EnglishProficient in MandarinSelf-starter

Required

Minimum 3+ years of product management experience, preferably building products/tools related to advertising

Bachelor's degree in Computer Science, Engineering, Business, or a related field

Deep understanding of the advertising landscape and the needs of advertisers, including experience with creative development, media buying, and ad optimization

Excellent analytical skills, with the ability to use data to inform product decisions and drive continuous improvement

Strong cross-functional collaboration skills, with the ability to work effectively with engineering, design, data science, and business development teams

Experience with multi-project management and execution in a cross-functional environment

Strong documentation, presentation, and communication skills, particularly implemented in a cross-functional and global role

Preferred

Excellent communication skills, with the ability to clearly articulate complex product concepts to both technical and non-technical stakeholders

Self-starter who can manage large cross-functional stakeholders in a fast-paced, dynamic environment

Proficient in English and Mandrian listening, speaking, reading and writing. Both English and Mandrian skill sets are required to support clients in APAC and to communicate with stakeholders

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (814)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)