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Flow Automotive Companies · 3 hours ago

Director of Digital Marketing - Flow Automotive

Winston-Salem, NC

Full-time

Onsite

Director/Executive

8+ years exp

Flow Automotive Companies is a family-owned automotive organization operating a diverse portfolio of franchised dealerships across the Carolinas and Virginia. The Director of Digital Marketing is responsible for defining, executing, and optimizing the enterprise digital marketing strategy, leading a multidisciplinary team, and ensuring measurable results across various dealership locations.

Automotive

Responsibilities

Lead, mentor, and develop the digital marketing team, including PPC managers, SEO specialists, website operations, content creators, and social media managers

Establish clear roles, performance expectations, KPIs, and development plans aligned with business priorities

Recruit and onboard high-caliber digital talent as the organization scales

Demonstrate cross-functional leadership across Marketing Account Management, Design, Videography, Events, Partnerships & Rewards, and Software Development teams

Own the enterprise digital marketing strategy across all channels, ensuring alignment with Flow’s brand standards and business objectives

Direct and oversee all paid digital media investments, including internal and partner-managed PPC and paid social programs

Lead multi-site SEO and local SEO strategy, including technical execution, ongoing optimization, and performance reporting

Oversee website operations across all dealership and corporate properties, including vendor management, platform migrations, enhancements, and governance

Provide strategic direction for content creation to ensure relevance, effectiveness, and channel-appropriate execution

Maintain accountability for email marketing performance, including deliverability, inbox placement, compliance, and campaign effectiveness

Own digital analytics and attribution across the enterprise, including FA4 governance, event strategy, and cross-channel performance measurement

Produce recurring performance assessments, strategic recommendations, and executive-level presentations covering the full digital marketing ecosystem

Translate complex performance data into clear insights and actionable recommendations for senior leadership and store operators

Continuously evaluate channel effectiveness and reallocate resources to maximize ROI and long-term growth

Serve as the primary relationship lead for digital agencies, ad tech platforms, website vendors, and endemic automotive partners

Ensure vendor strategies, tools, and practices remain current, compliant, and aligned with Flow’s evolving needs

Lead vendor evaluation, consolidation, and contract strategy to ensure performance transparency, cost efficiency, and minimal platform lock-in

Collaborate with Software Development and executive leadership on data usage, integrations, and campaign enablement

Deliver a high standard of internal customer service, education, and collaboration with dealership leadership and operations teams

Qualification

Digital Marketing StrategyPaid Media ManagementSEO/Local SEOEmail MarketingWebsite CMS PlatformsTeam LeadershipAutomotive Retail ExperienceCommunication Skills