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DLA Piper · 21 hours ago

Digital Marketing Coordinator

DC-Baltimore Area

Full-time

Hybrid

Entry Level

$31.90/hr - $45.42/hr

2+ years exp

DLA Piper is a collaborative and supportive firm that values meaningful work and career growth. The Digital Marketing Coordinator will support various digital marketing activities, working closely with internal stakeholders to enhance the firm’s digital presence through website publishing, social media, and email marketing.

AdviceLaw EnforcementLegalProfessional Services

No H1B

Responsibilities

Edit/update and publish webpages on the firm website and microsites using the content management system

Build and publish new webpages using established templates and components within the content management system

Make basic enhancements to help fine tune search relevance on the website using Coveo

Help monitor the general info@dlapiper.com mailbox

Generate email marketing lists using the Firm CRM system following best practices and standards

Build and disseminate external email campaigns using the Firm’s email marketing platform following best practices and standards

Construct and publish social media posts natively or by using the Firm’s social media marketing platform following best practices and standards

Publish firm content within our employee advocacy tool

Resize or crop digital images using image editing application

Provide ‘virtual event’ support as required

Perform QA on all new or updated web pages, email messages and/or event site to ensure all digital content adheres to Firm digital, brand and accessibility standards

Review QA reports in Siteimprove to ensure website content quality

Provide marketing survey support using Firm survey solution as required

Pull basic data reports in Google Analytics

Track all projects and tasks within Marketing Central tracking system; proactively share progress updates with stakeholders

Provide ad-hoc project assistance to Senior Manager, Marketing Ops marketing as needed

Develop, maintain and optimize documentation (workflows, processes, procedures, etc.)

Utilize Firm collaboration platforms to collaborate with relevant colleagues and stakeholders

Perform other duties as assigned

Qualification

Digital marketingContent management systemEmail marketingSocial media marketingGoogle AnalyticsVuture email platformInterAction CRMBasic HTML codingPhotoshopAttention to detailWritten communicationVerbal communicationCollaborationFast-paced environment