Huntress Talent · 6 hours ago
Press Manager
United States
Full-time
Remote
Senior Level
5+ years expHuntress Talent is a DTC Ecommerce Women's Brand seeking a Press Lead who will drive PR efforts end-to-end. The ideal candidate will build and execute a PR roadmap, secure media coverage, and collaborate closely with the founders to maintain the brand's visibility in relevant outlets.
Staffing & Recruiting
Hiring Manager
Danielle Fried-Dorman
Responsibilities
Build and execute a PR roadmap that drives consistent, high-quality coverage for the company across fashion, consumer goods, lifestyle, culture, women’s health, and business press
Create sharp story angles that cut through the noise and align with the organization’s rebellious, empowered brand voice
Pitch relentlessly—in a way that’s targeted, personal, and relationship-driven—and secure weekly press hits across top-tier national and regional outlets
Seed product to editors, producers, stylists, and relevant media stakeholders; track placements and follow up with absolute rigor
Maintain and expand the company’s media relationships across print, digital, broadcast, and podcast channels
Turn the organization’s double-decker bus into a press magnet—crafting press moments, stunts, angles, and activations that are irresistible to media
Coordinate and host on-bus press previews, walk-throughs, editor appointments, and VIP/news moments
Build press itineraries for each tour stop (local, regional, and national outlets)
Ensure the bus experience becomes a story in itself—leveraging its spectacle, movement, and mission-driven impact
Secure high-visibility social placements on outlets with strong editorial POV—not influencers, but media brands with reach (e.g., The Cut, POPSUGAR, Refinery29, Complex, Bustle, Vogue social, etc.)
Develop ideas for creator-journalists, media formats, and video-first coverage tied to key cultural moments
Identify real-time news hooks and jump on them with fast, sharp angles
Work directly with the founders and creative team to align messaging, launches, and storylines
Provide a clear PR point of view on brand moments, campaigns, product releases, and partnerships
Roll up your sleeves every day—this is a one-person powerhouse role requiring both vision and execution
Establish basic systems for tracking hits, managing outreach, and measuring press impact
Qualification
Required
5–8+ years of PR experience in fashion, lifestyle, consumer goods, or culture-driven brands
Deep, current relationships with editors, journalists, producers, and writers across top outlets
Proven track record of securing high-impact press placements without agency support
Strong writer—able to craft crisp pitches, tight messaging, and angles that get picked up
Company
Huntress Talent
Female Founded, Female Owned and Operated Talent Solutions Firm Specializing in IT, HR, Marketing and Finance roles in the New York, California and Remote.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase