Apply on Employer Site

Guerbet · 2 hours ago

Product Marketing Manager - Interventional Imaging

United States

Full-time

Remote

Mid, Senior Level

5+ years exp

Guerbet is a human-scale company aiming to become a global leader in medical imaging, specializing in contrast media and various imaging products. The Product Marketing Manager will be responsible for planning and delivering brand strategies and marketing initiatives to maximize sales of interventional imaging products, while managing multiple complex projects and collaborating closely with the sales and marketing teams.

Health CareMedicalPharmaceutical

Responsibilities

Leads multiple complex projects for the interventional imaging business unit

Develops and implements product promotional programs, directs development of marketing materials and training programs for use of materials. Responsible for managing the various marketing projects throughout the entire process including development, planning, budget management, and PRC review

Maintains a high level of market intelligence to identify key trends as well as voice of customer for development of long-term strategic marketing plans

Carries out responsibilities in accordance to organizations’ policies, procedures

Works closely with sales management and training to support the various brands in the medical device and software franchise as necessary

Works with and helps manage the assigned agency relationships while interfacing with them on a regular basis

Works with the Head of Marketing in establishing and implementing annual brand plans that include full range management, collateral development and the implementation and execution of strategic promotional and tactical programs

Works with the Head of Marketing to manage the lifecycle of the brands and products assigned with a focus on growth and profitability

Assists with the complete annual competitive review of the interventional imaging brands

Supports selling efforts (targeting pricing and promotion strategies, etc.) and acts as a brand ambassador for scientific meetings, events, promotions and dedicated sales calls. Performs monthly forecasting in consultation with sales

Works closely with Key Opinion Leaders and Regional Opinion Leaders

Works with Head of Marketing in preparation and presentation of materials for sales/marketing update meetings. Presents at these meetings as necessary

Provides feedback to D&E on device and software enhancement requests from customers

Qualification

Interventional Imaging experiencePharmaceutical marketing experienceSalesMarketing knowledgeMicrosoft Office proficiencyMarket intelligence skillsBrand managementProject managementCommunication skillsTeam collaboration

Required

Business/Marketing Bachelor's degree with minimum of 5-7 years related sales and marketing experience in the pharmaceutical or diagnostic industry. This may include marketing, medical strategy, sales or sales training experience

Microsoft Word, Excel, Powerpoint (Intermediate to Advanced)

Possesses knowledge of the Interventional Imaging marketplace

Knowledge of Sales and Marketing trade practices and applications in the pharmaceutical industry including FDA and other pertinent compliance regulations and requirements