Senske Services · 8 hours ago
Paid Media Specialist
Coppell, TX
Full-time
Onsite
Mid Level
3+ years expSenske Services is a fast-growing company seeking a Paid Media Specialist responsible for the execution, monitoring, and optimization of Google Ads and Local Service Ads across multiple brands. The role focuses primarily on LSA management while providing support for Google Search campaigns, ensuring campaigns run efficiently and effectively.
Utilities
Responsibilities
Manage LSAs across all active locations and brands
Add and launch new locations into LSAs as markets expand
Monitor budgets, impression share, lead volume, and CPL daily
Increase or decrease budgets in real time based on performance
Proactively manage licensing, insurance, and compliance to avoid downtime
Monitor lead quality and escalate issues with routing or intake
Coordinate with the Project Manager on reporting and issue resolution
Execute changes to existing Search campaigns based on direction from the Paid Media Manager
Monitor campaign health: spend pacing, CPCs, CTR, conversion volume
Implement ad copy updates, extensions, and asset changes
Assist with keyword hygiene, negatives, and search term reviews
Support testing initiatives (ad copy, landing pages, bidding changes)
Daily performance checks to ensure campaigns are live and healthy
Identify anomalies (sudden CPL spikes, drops in volume, paused locations)
Ensure tracking is firing correctly for calls and forms
Flag issues quickly to the Paid Media Manager and Project Manager
Provide weekly performance summaries and insights
Work closely with: Paid Media Manager (strategy & prioritization), Project Manager / BI (reporting & dashboards), Intake / Head of Marketing (lead quality & speed-to-lead issues)
Qualification
Required
3–6 years hands-on experience managing Google Ads
Direct experience managing Local Service Ads (LSAs) at scale
Strong understanding of bidding strategies, budgets, and pacing
Experience with call tracking and form conversion tracking
Comfortable working in high-volume, multi-location accounts
Detail-oriented with strong QA instincts
Ability to identify issues quickly and escalate appropriately
Execution-first mindset — focused on accuracy and consistency
Comfortable working within defined strategy and guardrails
Proactive in identifying problems before they impact performance
Organized, dependable, and responsive
Calm under pressure during peak season or high spend periods
Benefits
Affordable health care packages that include medical, dental, vision and life insurance
401K
6 Company Paid Holidays
Paid Vacation
Fun team celebrations year-round!
Company
Senske Services
Senske Services is a market-leading, multi-state home services company focused on growing organically and through mergers and acquisitions in the Western United States.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Nathan Hurst
Chief Executive Officer
Rob Thomas, MBA
Chief Experience Officer
Company data provided by crunchbase