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MyFitnessPal · 2 hours ago

Sr. Influencer Marketing Specialist

United States

Full-time

Remote

Mid, Senior Level

$80K/yr - $100K/yr

4+ years exp

MyFitnessPal is dedicated to helping users achieve their health goals through innovative tools and resources. They are seeking a Sr. Influencer Marketing Specialist to lead influencer outreach and campaign execution across social platforms, managing all aspects of influencer collaborations to drive brand growth.

AppsFitnessHealth CareNutritionPersonal HealthQuantified SelfWellness

Growth Opportunities

Responsibilities

Build and maintain relationships with influencers, content creators, and talent partners

Identify and recruit influencers that align with brand goals and audience segments

Lead outreach, negotiation, contracting, and deal management for influencer collaborations

Coordinate briefing, content approvals, and deliverables across internal teams and creators

Manage influencer calendars, contracts, and payment workflows

Track and report on KPI performance (reach, engagement, conversion, ROI) for all influencer initiatives

Collaborate with Paid Social, Creative, and Analytics teams to amplify content performance

Manage freelancers, agency partners, and creator networks supporting campaign execution

Monitor industry trends, competitive activity, and emerging platforms to inform strategy

Qualification

Influencer marketingCampaign managementNegotiation skillsData analysisProject managementFreelancersBackground in wellnessCommunication skillsOrganizational skills