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Groundworks · 4 hours ago

Lifecycle Maximization Marketing Director

Virginia Beach, VA (Corporate)

Full-time

Hybrid

Director/Executive

10+ years exp

Groundworks is North America's leading foundation repair and water management specialist. They are seeking a Director of Lifecycle Maximization Marketing to design and optimize marketing strategies that enhance customer engagement and retention throughout the customer journey.

Building MaintenanceConstructionService Industry

Growth Opportunities

Responsibilities

Own the customer journey lifecycle: Develop and manage marketing strategies across all stages—acquisition, onboarding, engagement, retention, and reactivation

Segmentation & personalization: Use behavioral, transactional, and demographic data to build targeted lifecycle campaigns that increase engagement and conversion

Campaign execution: Create and manage multi-channel lifecycle campaigns (email, SMS, in-app, push, owned channels, paid media retargeting, etc.) with a focus on automation and scalability

Customer insights: Analyze performance metrics (e.g., churn rate, CLV, engagement rates, repeat purchase rate) to identify opportunities for growth

Optimization: Conduct A/B and multivariate testing to continuously refine messaging, timing, and channel mix for maximum impact

Cross-functional collaboration: Partner with operations, sales, analytics, creative, and brand and performance teams to ensure a seamless customer experience across touchpoints

Technology & tools: Develop and manage marketing automation platforms (e.g., Cordial, Braze, HubSpot, Salesforce Marketing Cloud, Klaviyo) to execute campaigns efficiently

Customer feedback loop: Lead development and analysis of customer journey research to improve satisfaction and loyalty

Retention & loyalty programs: Design and optimize retention and rewards initiatives to enhance customer stickiness and reduce churn

It is an essential function of this job that the employee regularly and reliably reports to work on time each working day

Qualification

Lifecycle marketingCRM experienceMarketing automation toolsData analysisCustomer retention strategiesCommunication skillsProject managementCreative thinking

Required

Bachelor's degree in Marketing, Business, Communications, or a related field

10+ years of experience in lifecycle, CRM, retention, or growth marketing

Proven track record of driving measurable improvements in customer retention, engagement, and lifetime value

Strong analytical skills and experience with data visualization tools (e.g., Looker, Tableau, Google Analytics)

Hands-on experience with marketing automation and CRM tools at scale (e.g., Braze, Iterable, Salesforce, HubSpot)

Excellent communication skills and a customer-centric mindset

Ability to manage multiple projects in a fast-paced environment

This role is both strategic and hands-on, requiring creative thinking, technical expertise, and performance analysis to drive customer engagement and retention. KPI's will include customer conversion and retention, lifetime value, customer engagement, etc

Preferred

MBA preferred

Benefits

Competitive Pay

Employee Company Ownership Opportunities

Industry Leading Training Programs

Leadership Development and Career Growth Tracks

Comprehensive and Affordable Benefits Package

Top Workplace with Award Winning Culture

Company

Groundworks

At Groundworks, we're more than just a company; we're a national movement towards safer, more secure foundations for homes and businesses across the United States.

Founded in 2016

Virginia Beach, Virginia, USA

5001-10000 employees